Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)
WHAT YOU WILL DO
Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
Work closely with Creative teams to provide UA insights to improve product marketability
Work closely with global vendors/ ad networks to optimize campaigns
Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
QUALIFICATIONS
1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
In-app marketing experience for driving deeper conversions
Data analysis, Strategic & Tactical planning, Problem solving
Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
Good communication (English writing and speaking skills)
Possess a creative mindset and an instinct for identifying trends.