User Growth Operations Specialist
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.
About the Role
We are building a global consumer-facing feed product from the ground up, and we’re looking for a User Growth Operations Specialist who lives at the intersection of content quality, ecosystem collaboration, and user obsession.
In this role, you’ll be responsible for shaping the content engine of our feed—curating, producing, and sourcing compelling content that engages users worldwide. You’ll work closely with creators, suppliers, and cross-functional teams to build a scalable, high-quality content pipeline that fuels growth and strengthens our ecosystem.
This is a hands-on role for someone who understands not just what users want to see, but how content moves, performs, and connects within a dynamic digital environment.
A Day in the Life
Design and execute the content strategy for a global feed product—balancing localization with scalability.
Produce and oversee high-quality visual and video content tailored for feed consumption and engagement.
Source, onboard, and manage relationships with content suppliers, creators, and licensing partners across regions.
Analyze content performance data to iterate on formats, topics, and sourcing approaches.
Collaborate with product, engineering, and design teams to integrate content insights into feed ranking, personalization, and creator tools.
Stay ahead of content trends, platform behaviors, and creator economy shifts to keep our feed fresh and competitive.
The Impact You’ll Make
Build a content foundation that drives daily active use and long-term retention of our feed product.
Establish scalable processes for content production, curation, and supplier management across markets.
Influence product development with a deep understanding of what makes content engaging in a feed environment.
Help shape AppLovin’s role in the global creator and content ecosystem.
Who You Are
3+ years of experience in content operations, creator partnerships, or media production—preferably in feed-based, social, or short-form video products.
A strong portfolio or examples of content you’ve produced or managed for consumer audiences.
Experience negotiating with and managing content suppliers, agencies, or freelance creators.
Data-informed and comfortable using analytics to guide content decisions (experience with engagement metrics, A/B testing, or content CMS tools is a plus).
Globally minded—you understand cultural nuances in content consumption and can adapt strategies regionally.
A natural collaborator who can work across product, marketing, legal, and external partners.
Passionate about how content ecosystems work and excited to build one from an early stage.
Why Join This Venture
This is more than a content role—it’s a chance to define the voice and vision of a new global product inside an industry leader.
Enjoy the autonomy and impact of a startup, backed by AppLovin’s resources, technology, and expertise.
Work with a lean, talented team that values speed, creativity, and ecosystem-thinking.
High visibility into how content drives product growth, with opportunities to shape strategy from day one.
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