UX/UI Designer
About Instead
Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes. As the first company in decades to receive IRS approvals to E-file 1040, 1041, 1120, 1120S, and 1065 — we're re-inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.
Instead's investors include Sarah Guo from Conviction (conviction.com), IRIS (irisglobal.com) the largest tax software provider in the UK and many of our partners and customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.
Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead's CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.
About the role
We're seeking an experienced Marketing UX/UI Designer to create, develop, and maintain compelling user-centered digital content across multiple channels, including: websites, marketing email, social media, events, and paid advertising. You'll be responsible for transforming complex tax concepts and content into engaging visual narratives, optimizing brand consistency across all touchpoints, and ensuring cohesive design systems that drive user engagement. This creative role requires strong digital design expertise and brand skills, while collaborating across our marketing, product and sales teams to deliver comprehensive visual solutions that support our growing fintech and tax technology business.
What you'll do
- Work closely with the marketing department to translate campaign objectives into high‑impact creative.
- Create clear, innovative designs & animations for website pages, emails, social media graphics, event collateral, paid ads, blog visuals, motion graphics, and more.
- Use data‑driven decision‑making to generate ideas that lift engagement and conversions.
- Bring new brand-building ideas to the table and run with them—from concept through polished assets.
- Deliver production‑ready assets against tight deadlines and shifting priorities.
- Ensure visual consistency & quality—share WIP, give/receive critique, follow process.
- Stay on top of trends & tech (new design techniques, channels, tooling) and suggest ways to adopt them.
What you'll need
- 4-5+ years of UX/UI design experience in a high‑growth online or SaaS environment.
- Polished portfolio showing B2B/B2C work for SaaS, fintech, or comparable industries.
- Expert‑level Adobe CC—Photoshop, Illustrator, Premiere Pro
- Mid-level Figma skills
- Bonus skills in WordPress, ClickFunnels, Webflow or Pardot templating/design.
- Fluency with Mac OS, Google Workspace, Slack, Zoom and modern marketing stacks.
- Ability to juggle multiple projects and last‑minute requests with a positive attitude.
- Eagle‑eye for detail (misaligned pixels bother you).
Nice to have
- Motion graphics and video editing experience
- After Effects, Final Cut Pro, or other motion tools are a plus.
- Email HTML + styling
Why join us
- Work on a cutting-edge tax tech platform that's transforming the industry
- Be part of a collaborative, mission-driven team
- Competitive compensation and benefits
- Work with innovative technology and support rapid business growth
Equal Opportunity Employer - M/F/D/V
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us.