Video Director, Product Launches

The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.

About the role

As a Video Director for Product Launches at Anthropic, you will own the creative vision and execution of video content for our most important moments: model launches and product reveals. You'll lead the full production lifecycle from concept to delivery, bringing a storyteller's instinct to complex technical subjects and crafting narratives that make transformative AI feel accessible and compelling.

This role operates in a fast-paced environment where launch timelines move quickly and turnarounds are tight. You'll need to make sharp creative decisions without the luxury of extended development cycles, pivoting when priorities shift, moving from brief to execution with speed, and delivering high-quality work under real pressure.

You're someone who can walk into a room, understand what a launch needs to communicate, and build a video strategy around it — then execute it at the highest level. You lead crews with confidence, guide collaborators through ambiguity, and know how to get great work across the finish line even when the timeline is short.

Responsibilities

• Direct and oversee video production for model and product launches, from initial creative brief through final delivery, often on compressed timelines

• Develop creative concepts, treatments, and narrative strategies that translate complex AI capabilities into compelling, human-centered stories

• Lead and manage production crews on set, including DPs, camera operators, sound, lighting, and other crew members

• Partner with marketing, product, and communications teams to align creative direction with launch goals and messaging

• Guide post-production workflows, providing creative direction to editors, colorists, and sound designers

• Identify the story worth telling within a launch, taking raw elements, context, and product details and crafting a cohesive narrative arc

• Build and maintain scalable production processes that can flex to meet the pace of Anthropic's launch cadence

• Stay current with video production trends, launch formats, and storytelling techniques in the technology and AI space

You may be a good fit if you

• 6+ years of professional video directing or production experience, with a portfolio that demonstrates your ability to lead high-impact launches or campaigns

• Have experience directing at a SaaS or AI company, or have worked as part of an in-house creative team in a fast-paced technology environment

• Are a skilled storyteller who can take disparate elements, such as product features, brand positioning, and customer impact, and shape them into a compelling narrative

• Have proven experience leading production crews on set and are comfortable owning creative decisions under time and budget pressure

• Thrive under tight turnarounds and can maintain creative quality when timelines are compressed

• Understand the full filmmaking process, from pre-production through delivery, and can provide informed direction at every stage

• Are an excellent communicator who can articulate creative vision clearly to both production teams and non-technical stakeholders

• Are proactive and calm under pressure, bringing clarity to ambiguity and keeping productions moving even when priorities shift

• Are excited about the challenge of making AI launches feel meaningful to a broad audience

Strong candidates may also have

• Hands-on experience as a director of photography or camera operator

• Editing experience and comfort working directly in post-production

• Experience directing launch videos, keynote content, or product announcement films

• Background working with technical or complex subject matter and making it accessible on screen

• Familiarity with motion graphics, animation, or mixed-media storytelling techniques

• Knowledge of different delivery formats and platform requirements (web, social, events, broadcast)

• Experience building or scaling a video production function from the ground up