VP, Creative Performance
Build, Scale & Operate Leading DTC Brands alongside A-Players
Maneuver Marketing
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.
This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Next Role
In this role, you’ll own the full spectrum of creative strategy, visual/content ideation and asset production SOPs. You’ll lead the charge in collaborating and managing paid and organic research playbooks as we expand into new channels and/or markets. Most importantly, you’ll inspire the team, refine creative frameworks, and establish repeatable processes that allow high-quality design to scale without compromise.
If you’ve built in-house performance creative teams for DTC wellness brands (hired, onboarded, managed, directed) and now want to do it your way with clear guardrails, we’d love to chat.
What You’ll do
Research & Creative Strategy
Build extensive visual research libraries around the market, product and competitors (collect sentiment data, organic content scrapes, ad libraries etc) across different brands and SKUS
Map out customer journey flows for all brands and SKUs (ads, emails, SMS pop-ups, store, upsells, LPs, listicles, quizzes, amazon page etc)
Increase creative diversity for all brands and SKUS through new ideation frameworks (profiles/audiences, concepts, formats, styles, delivery mediums)
Team Performance, Management & Growth
Manage & conduct regular performance reviews with creative strategists and designers, including weekly/ bi weekly 1:1s, quarterly review, providing feedback on improving KPIs (sales volume, efficiency)
Scope, hire, onboard and manage high agency, performance-oriented designers, creative strategists (including both in-house and with external creative agencies)
Provide regular performance updates to key stakeholders (e.g. Head of Departments) on initiatives and team progress
Workflows, Asset Management & Implementation
Document, design and optimize creative SOPs, templates (static ad production, listicles, landing pages, quizzes, videos and contribute insights on tests/ results)
Work with cross-functional teams for creative pipeline integration (retail, emails, amazon, youtube etc)
Push for innovation in testing and implementing new asset generation tools (E.g. Sora, Midjourney, Runway)
Oversee creative quality checks, final exports, and delivery. Balance speed and volume with accuracy. Look for opportunities to automate or improve quality of production process
Brand & SKU Launch Directives
Lead visual assets for brand, packaging, and go-to-market kits for new ventures and/or SKUs
Collaborate with Legal teams to ensure creatives meets compliance standards
Collaborate heavily on AGI innovation across campaigns (heavy AGI asset generation testing, tech/in house tool collabs, ideation/combination)
How You’ll Succeed
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:
Team Management – Scaling the team’s productivity and efficiency whilst providing strategic advice and/or coaching to Designers and Creative Strategists, ensuring team members are hitting their individual and group KPIs
Creative Performance Output – Elevating the quality, speed, and volume of high-performing creative assets, focused on performance and engagement, ensuring metrics are scaled effectively across campaigns
What You Bring
8+ years of experience in creative direction with a minimum of 3+ years in a similar role, ideally within the health (supplements / wellness), beauty (hair/skin care), or direct response/DTC space
Proven track record of launching successful campaigns generating 8-9 figure revenues, with a focus on viral, conversion-driven creatives across multiple channels
Expertise in developing compelling concepts and visual storytelling to create high-performing, scalable campaigns that drive strong engagement metrics (CTR, CVR, etc.)
Demonstrated ability to navigate and uphold compliance standards across digital and native advertising channels in the supplement sector.
Experience managing and scaling creative teams, of inhouse designers/editors to execute performance-driven campaigns
Experience in creating and implementing creative strategies for product scaling, including market research, visual concept development, idea amplification, multi-channel placement, and running tight, well-planned production schedules
Problem solver with high ownership and a strong ability to identify opportunities, create alignment, implement solutions, and use data/feedback to continuously improve performance