VP, General Manager – Northeast Region

The role:

We’re looking for an entrepreneurial, analytical, and highly strategic General Manager to lead our Northeast region — our largest, most complex, and most strategically vital market. Anchored in New York City, this region spans a multi-state footprint and is powered by our centralized kitchen infrastructure to serve a diverse, distributed customer base across the Northeast. This GM will have full P&L ownership and be responsible for driving growth, maximizing regional performance, and orchestrating operations across a hybrid model that blends proprietary kitchens, independent chefs, last-mile fulfillment, and a tech-enabled, multi channel-based customer experience.

The ideal candidate combines ruthless operational execution with high-level portfolio thinking, able to treat each sub-region — whether a borough, city, or suburban cluster — as its own business unit. They will optimize for growth, profitability, logistics efficiency, and customer experience across a variety of density profiles and delivery models. You must be a master integrator across marketing, culinary, supply chain, logistics, technology, customer experience, and strategy — someone who can both architect a regional strategy and drive execution at street level.

Responsibilities:

🧭 Regional Strategy & Portfolio Optimization

• Develop and execute the penetration and go-to-market strategy for the Northeast, treating each metro area and sub-region as a distinct operational and strategic unit.
• Use data to segment the region by demand density, delivery economics, and LTV/CAC profiles to drive targeted investments and resource allocation.
• Align regional decisions with broader company goals while flexing to market-specific realities across urban, suburban, and edge territories.

💰 Full P&L Ownership

• Own all financial levers of the Northeast region, including forecasting, budgeting, pricing strategy, and capital allocation.
• Continuously improve contribution margins and cost-to-serve metrics by managing supply, demand, fulfillment, and marketing effectiveness in concert.
• Ensure sustainable growth by balancing investment in top-line expansion with operational efficiency and profitability.

🚛 Logistics & Fulfillment Leadership

• Optimize local, middle-mile and long-haul logistics across the region, ensuring high food quality, timely delivery, and cost efficiency.
• Work closely with Supply Chain and Fulfillment teams to improve routing, drop density, kitchen throughput, and SLA adherence across geographies with diverse delivery needs.
• Anticipate and solve complex trade-offs between cost, delivery times, and freshness across regional corridors.

📈 Customer Growth & Market Penetration

• Collaborate with central marketing and growth teams to localize customer acquisition, retention, and lifecycle strategies.
• Pilot and iterate demand-generation experiments specific to different customer segments and geo profiles.
• Track and improve NPS, retention, and customer satisfaction with localized insights and interventions.

🍽️ Chef Supply & Kitchen Strategy

• Partner with Culinary and Supply Ops to ensure the chef portfolio aligns with regional taste preferences, kitchen capacity, and demand velocity.
• Coordinate kitchen utilization, production planning, ingredient inventory, and labor management to maximize freshness and output.
• Influence culinary onboarding and menu strategy to create the right offering mix across different consumer bases.
• Nurture the local chef community to create loyalty beyond the revolutionary earnings chef already make

🧠 Data-Driven Decision Making

• Build and leverage dashboards, geo-segmentation models, and performance reports to inform decision-making and operational tradeoffs.
• Translate complex data into actionable insights for your team and cross-functional stakeholders.
• Set clear performance goals, monitor progress, and iterate quickly using a test-and-learn mindset.

🤝 Cross-Functional Integration

• Act as the connective tissue across Culinary, Marketing, Logistics, Product, Technology, CX, and Finance.
• Drive strategic initiatives that require input or execution across multiple departments.
• Ensure regional needs are surfaced and reflected in product roadmaps, process improvements, and strategic planning.

👥 Team Leadership & Culture

• Lead by example, representing CookUnity’s leadership principles and be a culture carrier infusing our values through the organization
• Build, lead, and scale a high-performing regional team across functions including business operations, logistics, culinary experience, and CX.
• Foster a culture of ownership, velocity, and continuous improvement.
• Serve as a strong cultural and strategic voice for the region, both internally and externally.

Qualifications:

• 15+ years of leadership experience in general management, strategy, operations, or marketplace/logistics-driven roles.
• Track record of owning a complex P&L and driving results across growth and profitability dimensions.
• Strong operator with a proven ability to manage logistics, fulfillment, and regional strategy simultaneously.
• Deep analytical fluency — able to build, interpret, and act on data dashboards and models.
• Highly cross-functional — comfortable influencing and aligning functions without direct authority.
• Experience in dynamic, high-growth environments with hybrid tech + operations models.

Preferred requirements:

• Experience in food, logistics, subscription, or managed marketplace businesses.
• Understanding of perishable goods or regional delivery ecosystems.
• Prior leadership of multi-city or regional portfolios.
• MBA or equivalent experience preferred but not required.

Why This Role Matters

• This is a cornerstone role in our business — owning the largest market with the most complex operational challenges and the highest growth potential.
• You’ll have a direct line of impact across customer experience, chef success, financial performance, and strategic innovation.
• You’ll be supported by an experienced executive team, yet empowered to run the Northeast like a business within a business.
• You’ll shape the next chapter of how people experience food in the Northeast — combining technology, logistics, and culinary creativity in a single role.

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits

🩺  Health Insurance coverage

🌅 401k Plan

📈 We grow, you grow: Stock Options Plan granted on Day 1

🌟 Eligible for a bi-annual performance bonus

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!