VP, Integrated & Brand Marketing
$275k - $325k USD
WeightWatchers is a global digital health company.
WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.
As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.
What You Will Do
Reporting to the Chief Marketing and Consumer Strategy Officer, you will be responsible for the end-to-end execution of brand campaigns that drive member growth and brand equity. You will lead the journey from initial concepting and strategic framing to final market delivery across a complex ecosystem of channels.
In this role, you are the "connective tissue" of the marketing org. You will own the campaign roadmap, with a relentless focus on shipping high-impact work that moves the needle across upper-funnel and performance channels. You will ensure that every initiative is executed seamlessly in partnership with Performance channels, Owned channels, and Creative.
Primary Objectives:
- End-to-End Campaign Leadership: Drive the full lifecycle of global campaigns, ensuring high-level concepts are translated into executable tactics across the entire funnel.
- Strategic Creative Partnership: While you will not directly oversee creative design or copywriters, you will partner very closely with the Creative team to brief, refine, and approve work that meets the strategic and performance bar.
- Full-Funnel Orchestration: Act as the lead orchestrator between Brand and Performance teams to ensure a "one-brand" feel—from top-of-funnel TVCs to bottom-of-funnel conversion.
- Brand Transformation: Reposition WeightWatchers as a digital-first health company offering both behavioral and clinical (GLP-1) pathways.
Key Responsibilities:
- Campaign Orchestration: Lead the concepting and launch of integrated campaigns that drive brand health and member acquisition (e.g., Peak Season, GLP-1 program launches).
- High-Impact Execution: Ensure the marketing organization is consistently shipping high-impact work that moves the needle across:
- Upper-Funnel Channels: TVCs, brand partnerships, and large-scale activations.
- Digital Performance Channels: Social, search, and display.
- Owned Channels: Seamless integration into the Email lifecycle and Website/App experience.
- High-Impact Briefing: Translate business goals into visionary briefs that inspire the Creative team while providing the data-driven guardrails for performance.
- Performance Accountability: Partner closely with Channel Leads to ensure campaign assets are delivering on established KPIs, analyzing data to optimize creative performance and channel efficiency in real-time.
- Facilitate Cohesion: Work closely with Product Management, Consumer Insights, and Medical teams to ensure all campaigns are grounded in the product experience, consumer truth, and medical science.
What You’ll Bring
Professional Qualifications:
- 10+ years of marketing leadership, with a heavy emphasis on integrated campaign execution at scale.
- Execution Excellence: Proven track record of managing complex, multi-channel campaigns from concept to "go-live" across upper-funnel, digital performance, and owned channels.
- Operating at Scale and with Agility: Experience supporting brands with a total marketing spend of $50M+ per year and in a fast-paced environment
- Expert Collaborator: Exceptional ability to partner with Creative, Performance, and Product teams to drive results without direct reporting lines over those teams.
- Category Knowledge: Experience in regulated or high-growth sectors (Health, Pharma, Tech) is a plus.
Personal Characteristics:
- "Chief Orchestrator" Mentality: You enjoy the process of bringing diverse teams together to ship high-quality work.
- Action-Oriented: A data-driven leader who biases toward execution and real-world results.
- Mission-Driven: Deeply connected to the brand and passionate about global health outcomes.
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
$275,000—$325,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
Maryland
Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.Massachusetts
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.
RECRUITMENT SECURITY & FRAUD PREVENTION
At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:
- Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address.
- Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
- Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
- Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.
Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww