VP, Marketing
About Maze
Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.
In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in.
We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.
Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.
That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey—and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.
Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce driven by our core values.
Please note that this role is open exclusively to candidates based in the United Kingdom, Portugal, and on the east coast in the United States. Due to the nature of our work and collaboration requirements, applications from other locations will not be considered. We appreciate your understanding and interest!
Where We Are Today
We’ve found our stride with a clear view of where we win in-market and we’ve made bold moves to double down on it. We’ve focused our product, recalibrated our team, and extended our runway, giving ourselves the space to build momentum with intention.
Now, we’re ready for our next chapter. The foundation is set. What’s next is execution: sharper positioning, stronger demand generation, and a unified story to take to market. The VP, Marketing will own this charter.
About the Role
We’re looking for a VP, Marketing who wants to help architect a new version of Maze’s go-to-market engine. As a member of the senior leadership team, you’ll report to the COO and own marketing end to end, from positioning and brand to demand generation and product marketing.
You would be responsible for building a function that can deliver in both the near and long term. That includes:
Position our platform and new AI products to the right buyers
Build demand systems that scale and align tightly with our sales motion
Define a shared growth strategy across product, sales, and marketing
Shape a brand that reflects where the product is headed
Lead and grow a team that values experimentation and collaboration
You’ll work closely with product, sales, and the rest of the leadership team. You’ll move between strategy and execution every day - writing positioning, testing messaging, reviewing campaigns, and building out long-term plans for scale.
The person who succeeds in this role will likely have seen scale before, but they won’t be looking to repeat what worked elsewhere without adjustment. You should be comfortable with ambiguity and energized by the process of building something new. You care about execution and iteration as much as strategy. You’re someone who doesn’t wait to be told where to start. You look for the gaps, define what’s needed, and start testing.
Above all, you’re someone who leads by doing and believes that great marketing is tightly connected to product understanding and customer insight.
What You’ll Do
Develop and execute a comprehensive marketing strategy that drives growth, builds brand equity, and supports our sales and product teams.
Lead and mentor a collaborative, high-impact marketing team across demand generation, content, brand, product marketing, and customer marketing.
Own pipeline and revenue targets in partnership with sales, ensuring marketing programs are aligned with business objectives.
Strengthen Maze’s position in the market through compelling storytelling, differentiated messaging, and effective go-to-market strategies.
Partner with product and sales teams to ensure seamless collaboration, from product launches to customer engagement initiatives.
Use data and insights to measure, report, and continuously optimize marketing performance across all channels.
What You’ll Need
Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B SaaS company.
A strong track record of building and scaling marketing teams, with expertise across brand, demand generation, and product marketing.
Deep understanding of go-to-market motions and how to partner effectively with sales and product.
Data-driven mindset with a focus on outcomes and continuous improvement.
Exceptional communication, leadership, and organizational skills.
Ability to operate strategically while being willing to get hands-on when needed.
Inclusivity and Pay
At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture.
Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.
Your salary is dependent upon many factors, including years of experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.
Why Maze is unique
Early-stage startup: You will join an early-stage startup with less than 150 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.
Market disruption: We believe that the way companies build products is fundamentally broken and the user research market is ripe for disruption. For too long, companies have been forced to choose between rapid development without user insights or investing months into research before bringing products to market. But there's finally a groundswell building around a path forward that eliminates this compromise - and Maze is leading the charge.
Product-market Fit: Maze is used by 100,000+ brands across 4,000 companies, from SMB to enterprises, and in the last fiscal year, we saw 6.5M questions answered, supporting 25K decisions
Benefits
Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
For some locations, coverage options vary, please see our benefits pages for more information
Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources
Life and Disability Insurance, 100% of the team member premium paid
Flexible time off
Meaningful equity
Company retreats, fully paid for by Maze
New MacBook (laptop), paid for by Maze
Paid Family leave: 16 weeks for birth or adoptive parents
$500/month to be used for dependent health insurance coverage
If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!
$1,500 remote work setup fund to ensure you can set up a productive work space
Flexible work schedule where you manage your own working hours
Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
Virtual social engagements randomly throughout the year
SWAG, we have some really cool swag
Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more
Check out all of our a-maze-ing benefits here.
Outreach Notice
We understand you might be excited about the job you’re applying for, we are excited you are interested! However, please refrain from reaching out to our current team members on LinkedIn for referrals. Our policy is that referrals can only be provided by team members who personally know the candidate. With the high volume of interest in our roles, contacting our team members who are not involved in recruitment can be overwhelming. Additionally, please avoid submitting support tickets regarding your application, as our support team is not involved in the hiring process. Rest assured, our recruitment team is diligently reviewing all applications and will reach out directly if there is a match.