VP of Marketing

Role Description and Mission:

The Vice President of Marketing oversees the strategic design, implementation, and scaling of the organization’s Account-Based Marketing (ABM) and B2B2C marketing functions. This executive role is responsible for architecting a "Marketing-as-a-Service" or embedded marketing model that bridges enterprise business-to-business (B2B) relationships with end-consumer activation. The Vice President directs the development of scalable marketing frameworks that enable enterprise clients to effectively communicate the value of the organization's roadside assistance and technology programs to their consumer base. This position holds ultimate accountability for the financial and operational performance of account-based marketing initiatives, driving utilization, retention, and revenue expansion across priority enterprise portfolios.

Key Outcomes: 

• ABM Strategy & Architecture: Direct the comprehensive Account-Based Marketing strategy for priority enterprise accounts; define segmentation, targeting frameworks, and scalable engagement cadences that deliver personalized marketing without sacrificing operational efficiency.
• Embedded Client Partnership: Serve as the primary strategic marketing advisor to senior client executives (CMOs, VPs); develop and integrate joint marketing plans that align with the client’s unique brand identity, audience demographics, and overarching business objectives.
• Consumer Activation & Campaign Development: Oversee the translation of complex service programs into clear, motivating consumer campaigns; ensure the delivery of turnkey, co-branded communications and toolkits that educate consumers on program benefits to drive lifecycle engagement and service utilization.
• Measurement & ROI Optimization: Establish rigorous measurement models and attribution frameworks tailored to a complex B2B2C environment; define Key Performance Indicators (KPIs) and utilize performance data to continuously refine channel strategies, targeting, and consumer messaging.
• Cross-Functional Executive Leadership: Partner with executive peers across Sales, Client Success, Product, and Operations to ensure marketing narratives accurately reflect service delivery realities; guide internal creative, content, and analytics teams in the development of scalable marketing assets and performance dashboards.
• Executive Reporting: Synthesize complex marketing data into actionable business insights; present performance metrics, ROI analyses, and strategic recommendations to internal executive leadership and external enterprise stakeholders.

Skills, Education and Experience:

EDUCATION: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. A Master’s degree or MBA is strongly preferred to support the requirement for advanced commercial and strategic analysis.

EXPERIENCE: 12+ years of progressive marketing leadership experience, with a significant concentration in Account-Based Marketing (ABM) and B2B2C environments. Demonstrated track record of building and scaling marketing functions, working directly with enterprise-level clients, and proving marketing ROI. Experience in technology, SaaS, insurance, mobility, or subscription-based service industries is highly preferred.

ROLE BASED COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES): 

• Strategic Vision & Execution: Balances high-level organizational strategy with hands-on operational execution; capable of building new operating models from the ground up while ensuring sustainable, scalable delivery.
• Consultative Relationship Management: Cultivates deep, trust-based partnerships with internal stakeholders and external executive clients; acts as a collaborative advisor who prioritizes mutual business success and long-term retention.
• B2B2C Marketing Acumen: Demonstrates a sophisticated understanding of how to navigate the intersection of enterprise sales and consumer marketing; expertly translates complex, technical services into simple, compelling consumer value propositions.
• Analytical & Data-Driven Decision Making: Approaches marketing as a measurable driver of business outcomes rather than just brand awareness; utilizes advanced analytics and CRM data to evaluate lifecycle performance, prove ROI, and guide continuous improvement.
• Executive Presence & Storytelling: Communicates complex strategies and data narratives with clarity, authority, and empathy; highly comfortable presenting to, and influencing, C-suite audiences in both internal boardrooms and client-facing reviews.
• Cross-Functional Orchestration: Navigates matrixed organizational structures effectively; aligns diverse departments (Sales, Product, Analytics, Creative) around a unified market strategy to ensure cohesive brand storytelling and seamless service delivery.

WORKING RELATIONSHIPS: This position reports directly to the Chief Marketing Officer. The Vice President interacts extensively with internal C-suite executives, VP/Director-level peers in Sales, Client Success, and Operations. Externally, this role serves as a peer-level advisor to client marketing executives (CMOs, VPs, and Directors) at partner organizations.

Hiring In:

• United States: Arizona, California, Florida, Georgia, Illinois, Massachusetts, Michigan, New Hampshire, New York State, New Mexico, North Carolina, Tennessee, Virginia

The anticipated closing date to submit applications for this role is April 31st. Join our Greenhouse Candidate Portal to track your application status and receive instant alerts for future openings.

ADDITIONAL REQUIREMENTS: Ability to operate effectively in a remote/hybrid work environment. Requires travel (estimated 20-30%) to attend critical enterprise client meetings, industry conferences, and internal strategic planning sessions

THIS DESCRIPTION IS NOT INTENDED TO BE A COMPLETE STATEMENT OF JOB CONTENT, RATHER TO ACT AS A GUIDE TO THE ESSENTIAL FUNCTIONS PERFORMED.  MANAGEMENT RETAINS THE DISCRETION TO ADD TO OR CHANGE THE DUTIES OF THE POSITION AT ANY TIME.