VP of Marketing
At First Resonance, we aren’t just building software; we’re redefining the speed of advanced manufacturing. To do that, we need a marketing leader who builds at the same velocity as our engineers. We are looking for a VP, Marketing who views the traditional marketing playbook as a legacy system ripe for disruption.
You aren’t here to just "manage a team." You are here to build a self-sustaining demand engine from the ground up. You will lead with an AI-first mindset, automating the mundane to focus on the lethal: high-impact tactics that displace incumbents and put ION in the hands of every innovative manufacturer on the planet.
The Mission
Build the Engine: Move beyond "brand awareness" to own the pipeline. You are responsible for the immediate acceleration of new logos and qualified pipeline.
AI-First Execution: Replace manual, slow-moving processes with automated workflows. From content orchestration to lead scoring and outreach, you will build a lean, high-output machine.
Competitive Warfare: Analyze the tactics of our competitors and outperform them. You will equip our sales team with the intelligence and collateral needed to win in a crowded market.
Velocity over Tradition: We value iterative testing over six-month planning cycles. You will deploy, measure, and pivot in real-time.
Core Responsibilities
Demand Generation & Pipeline: Take full accountability for the "New Logo" quota. Design and execute multi-channel demand engines that deliver predictable, scalable revenue.
Automation & Tech Stack: Architect a marketing technology stack that prioritizes AI and automation, reducing the need for bloated headcount while increasing lead velocity.
Sales Enablement as a Weapon: Partner with Sales to develop aggressive "anti-competitor" playbooks and account-based marketing (ABM) strategies that move the needle.
Cross-Functional Growth: Work directly with Product and Engineering to bake virality and onboarding hooks into the product, driving both MQLs and PQLs.
Strategic Positioning: Serve on the Executive Leadership Team to align marketing spend directly with aggressive Board-level growth targets.
What You Bring
The "Builder" DNA: You have a track record of building marketing functions from 0 to 1 in high-growth, technical SaaS environments.
AI Native: You don't just use ChatGPT; you understand how to integrate LLMs and automation tools into the entire marketing lifecycle to gain a 10x speed advantage.
Quantitative Rigor: You live in the data. You can trace every dollar spent back to a pipeline stage and defend your ROI to a skeptical Board.
Competitive Spirit: You enjoy winning. You are obsessed with understanding market shifts in electrification and additive manufacturing to ensure First Resonance stays ahead.
Benefits & Perks
Health Insurance; medical, vision, dental, & life insurance.
Paid Parental Leave.
Employee Stock Option Plan.
Team outings, group lunches, open office, happy hours.
Paid holidays, sick days.
PTO.
401K.