VP of Marketing
Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank.
Kindred is revolutionizing the “third option” of travel accommodation, compared to short-term rentals and hotels. Since launching in 2022, Kindred has grown to a global community of 300,000 members across 150+ cities and puts home swapping on the map as a radically more affordable, responsible, and connected way to travel.
To support that momentum, Kindred has raised over $150M in capital from some of the most credible investors in Silicon Valley, including Index Ventures, Andreessen Horowitz, New Enterprise Associates, Bessemer Venture Partners, Caffeinated Capital, Elad Gil, and founders of companies like Opendoor, Figma, ClassPass, and more.
Kindred’s co-founders are proven leaders from the early team at Opendoor ($15B+ exit), who have each built and scaled products that today generate $1B+ annual revenue combined.
We’re looking for the world’s top builders, executors, and believers to help us make travel more meaningful.
You can learn more about us in Forbes and The New York Times.
The Role
The VP of Marketing at Kindred will be the architect of our presence in the world, defining not just how we go to market, but why we matter. This leader will set the vision for Kindred’s brand, narrative, and go-to-market strategy, translating our mission into a compelling story that resonates with members, partners, and the broader cultural moment.
You will build and steward a distinctive brand that feels human, aspirational, and trusted, while designing GTM strategies that drive growth across channels and life stages. This role blends imagination with rigor: shaping long-term brand equity while partnering closely with product, legal, and revenue teams to turn insight into action.
At its core, this is a role for a storyteller and systems-thinker. Someone who can see the world as it is, articulate the world Kindred is building, and lead others (including your team) to believe in it.
What you’ll do
Define Kindred’s positioning, brand architecture, and visual identity, ensuring a cohesive expression across physical spaces, experiences, and digital channels.
Own annual and quarterly marketing planning, set clear campaign and creative briefs, and step in to drive execution when timelines are tight.
Lead a full-funnel marketing team across paid, lifecycle, community, and brand, with a strong point of view on how each channel drives growth, retention, and revenue.
Establish and own marketing health metrics, define the KPI stack, run weekly reviews, and deliver candid quarterly readouts to the executive team and board.
Act as the voice of the customer, translating insights into sharp claims, creative direction, and product or packaging decisions.
Hire, coach, and inspire a high-performing team, set operating rhythms, manage agencies and creators to clear performance standards, and uphold a high bar for craft and speed.
What is required to be successful in the role
10-15 years in marketing or a related field, marketplace experience is a plus.
Eye for the beat of culture and content of the moment, with a keen ability to see how your own brand can have a POV in it.
Eagerness to roll up your sleeves and get dirty, while also able to apply frameworks for scale.
Strong analytical skills, clear communicator, systems thinker, and proven record driving cross-functional partnership and accountability.
Storyteller by nature. Turns raw product truth into narratives people remember, repeat, and act on. Experience building an internal content department/studio is a plus.
Ownership mindset. Sets a few big bets, kills the rest, and holds the bar high on craft and performance.
Our Benefits:
At Kindred, we know that good things happen when we look out for one another. We offer a thoughtful, human-first benefits package designed to support health, wellbeing, and connection.
Our openings may span more than one career level. The base salary offered depends on factors such as experience, transferable skills, business needs, impact, and market data.
Competitive cash compensation and equity
Comprehensive health benefits
Flexible time off, plus 12 paid holidays per year
21 credits per year to stay in Kindred homes
$4,000 annual travel stipend to help offset travel-related costs
Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
Regular team and company offsites to connect, collaborate, and build together
A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
A culture of high standards, feedback, and continual growth
We are committed to providing equal employment opportunities for all applicants and employees. Kindred does not discriminate on the basis of any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, family care or medical leave status, marital status, domestic partner status, military and veteran status, or any other characteristic protected by US federal, state or local laws, or the laws of the country or jurisdiction where you work. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.