VP of Product / Chief Product Officer
SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:
SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.
SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.
Why SplitMetrics?
For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.
An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
Integrated AI into our strategic approach since 2023.
Effectively collaborate across 20+ countries with a remote-first and supportive culture.
About the role:
We are in search of a strategic VP of Product to lead our product team and elevate our MarTech product portfolio to the next level. As VP of Product, you’ll own the vision to unify our products, lead with AI, and unlock the next wave of growth and market leadership. The role reports to the CEO and will work closely with various stakeholders on the executive leadership team.
As the VP of Product, you will collaborate with a talented group of product managers and designers:
Team of 6 product experts, all operating at the middle+ and senior level.
Cross-functional teams with quarterly OKRs, aligned with the business goals.
Teams deliver independently, increasing expertise in the product streams.
This is a unique opportunity to join a forward-thinking company and make a significant impact on our continued success.
Why the role is open?
AI Consolidation & Growth: Over the last years, we have launched multiple AI initiatives. Now we need a leader to consolidate these efforts, bring clarity to our portfolio, and drive the next chapter of our AI strategy.
Platform Transformation: Your mission will be to turn our ecosystem of products into a unified performance marketing platform with consolidated pricing, catalog, and growth strategy.
AI Agents Marketplace: On top of this platform, you will spearhead the development of Iris as a marketplace of AI agents designed for performance marketing use cases.
Business Expansion: This consolidation and transformation are critical to increase competitiveness in our current segments, double our average contract value, and significantly grow market share. With your strategy, the product organization should enable business expansion by 2–3x over the next few years.
In short, this is a role for someone ready to lead the AI revolution in MarTech and shape the future of SplitMetrics’ product direction.
What you’ll be doing:
Portfolio Consolidation: Bring order to our current product and AI portfolio by consolidating existing initiatives into a coherent strategy with clear positioning, pricing, and GTM alignment.
Platform Building: Lead the transformation of our products into a unified performance marketing platform with a consolidated tech stack, catalog, and monetization model.
AI Marketplace: Drive the development of Iris into a marketplace of AI agents that solve diverse performance marketing challenges and open new revenue streams.
Growth Strategy: Develop and execute product strategies that directly support business expansion (x2–x3) by increasing ACV, enabling cross-sell/up-sell, and supporting GTM execution in collaboration with Sales and Marketing.
Long-Term Roadmap: Lay down a strategic roadmap for innovation and expansion, aligned with company objectives and market opportunities.
Team Leadership & Development: Recruit top talent, manage a team of product managers/designers, and foster a culture of continuous learning and growth.
Cross-Functional Leadership: Partner with Marketing, Sales, and Customer Success to drive adoption, market strategy, and customer impact.
Metrics-Driven Execution: Make data-driven decisions and ensure product strategies directly support revenue growth, retention, and customer value.
Market Insight: Stay ahead of MarTech and AI trends, ensuring SplitMetrics leads in applying AI agents, chat-based solutions, and automation to performance marketing.
About you:
10+ years of experience in building B2B SaaS products for Mid and Enterprise markets. Proven experience in launching new or transforming existing B2B SaaS products.
Proven ability to scale AI-driven products or platforms from prototype to active users, ideally including AI agents, conversational AI, or applied AI.
An additional advantage would be having experience in the marketing industry.
Strategic but not only - ready to get your hands dirty to make sure products stay on target. Hands-on attitude, someone who talks with customers.
The heart of the company, someone who brings together different teams to achieve business goals, fosters transparent communication, and maintains a positive attitude.
Experience in leadership and proven "Manager of managers" experience with the ability to optimize team performance and ensure their growth.
Experience in formulating, communicating, and executing different product strategies, including core product strategy, Product-Market Fit expansion strategy, growth, and monetization strategy.
Proficient in constructing, overseeing, and refining critical phases of the user experience journey, including activation, retention, and expansion.
Seasoned in customer development techniques and market research methodologies.
Exceptional verbal/written communication skills in remote/distributed environments
Fluent writing and oral communication in English (C1+)
What is there for you?
Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.
Our Culture
At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:
Move Fast
Get Sh*t Done
Build Together
Strive for Transparency
Own What You Do
Learn + Share = Excel
Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.