VP of Sales, US East Coast
About Vori
Vori is a modern retail technology company transforming how independent
grocers operate. Our unified platform powers point-of-sale, AI-driven inventory
management, payment processing, and digital ordering—built specifically for the
needs of local retailers. Backed by world-class investors and already deployed in
high-performing stores across the USA, we’re building the retail infrastructure of
the future for the $1T grocery market.
The Role
We’re hiring a Director of East Coast Sales to lead our expansion into the most
strategic markets on the East Coast—from NYC to Atlanta, Boston, Philadelphia,
and beyond.
You’ll start as a senior individual contributor, mapping the market, refining our
playbook, and closing landmark deals in high-value territories. Within 1–2 quarters,
you’ll hire and lead a team of AEs to expand Vori’s footprint city-by-city, unlocking
the next phase of regional growth.
Vori - Director of Sales, US East 1This role is perfect for a seasoned operator who’s both a deal-closer and team-
builder—someone who thrives in early-stage environments and knows how to win
trust across local and multi-location accounts.
What You’ll Do
🧭 Go-to-Market Leadership
Own the revenue number and expansion strategy for top East Coast metros
Develop and execute market entry strategies grounded in data, local insight,
and urgency
Collaborate with marketing and product to tailor messaging, GTM assets, and
local proof points
💼 Enterprise-Caliber Selling
Personally lead sales efforts in your first territory to close flagship accounts
Build deep relationships with grocery operators, independents, and regional
groups
Sell consultatively to family-run and professionally managed businesses
👥 Team Formation & Management
Recruit, onboard, and manage a high-performing AE pod after your first few
wins
Coach your team on territory development, sales process, and value-based
selling
Instill a culture of ownership, grit, and excellence
📈 Executive Collaboration & Scale
Report directly to the Head of U.S. Sales, with visibility to the CEO and
leadership team
Vori - Director of Sales, US East 2Partner cross-functionally to inform product roadmap, pricing strategy, and
operational playbooks
Serve as the voice of the East Coast market internally—bringing insights,
urgency, and truth
You’ll Thrive in This Role If You...
Bring 8–15+ years of B2B sales experience, with territory ownership and
leadership in fast-growing companies
Have a track record of opening new markets, building trust with buyers, and
consistently exceeding quota
Are a strategic player-coach—comfortable leading by doing, then scaling with
excellence
Know how to navigate and close deals with SMBs, mid-market, and multi-
location operators
Have experience in vertical SaaS, POS, fintech, retail tech, or logistics a strong
plus
Are based in or willing to relocate to a major East Coast metro to be close to
customers
Why Vori
Category-defining product with clear market pull
Real customers, real revenue, and explosive growth
Top-tier investors and advisors from Stripe, Toast, Uber, and Palantir
Massive untapped opportunity in one of America’s most essential industries
Autonomy, equity, and the chance to own a major company growth engine
If you're ready to lead the charge and build Vori's presence across the East
Coast's most important markets—we want to meet you.