Web Analyst Specialist
We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.
Key responsibilities
- Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement.
- Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
- Setting and ideation for web events based on business objectives.
- Conducting A/B testing analyses (VWO and HubSpot).
- One-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness.
- Identify and analyze different audience segments to improve targeting and personalization.
- Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
- Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.
Qualifications
- 2+ years experience in web analytics, digital marketing, or CRO roles.
- Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
- Ability to interpret web data, using Looker, Tableau, Superset or similar tools.
- Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
- Experience with Hotjar, Clarity, or other user behavior tracking tools is a plus.
- Experience with Search Console or other SEO tracking tools is a plus.
- Experience working in a fast paced, dynamic environment.
Additional Information
What to Expect from Our Hiring Process
We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
1️⃣ Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation.
2️⃣ Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
3️⃣ Case Study: a practical exercise to present to the Hiring Managers.
4️⃣ Reference Check & Offer!
Why You’ll Love It Here
💙 Global Benefits – No matter where you are, you’ll have access to:
- Healthcare insurance – so you can focus on what matters.
- Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
- Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.
Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.
What We Believe In
At Docplanner, our values guide everything we do:
📊 Focus on results – we're here to make an impact.
🧠 Think like an owner – take responsibility, drive outcomes.
✂️ Keep it simple, keep it lean – smart solutions over complexity.
🔊 Be respectful and radically honest – openness builds trust.
📚 Learn and be curious – growth is part of the job.
Don’t just take our word for it—check out our Glassdoor to hear what our people say!
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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.