Web Designer
What do we do?
Paddle offers SaaS companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.
We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.
The role:
As a Website Designer, you will play a critical role in the growth engine of the company. You will lead the design, implementation, and optimisation of our brand across our marketing site, resource hubs, and campaign microsites, translating brand, product, and messaging into web experiences that turn curiosity into qualified pipeline. You will combine strong design craft with a deep understanding of user behaviour, using data and experimentation to continuously improve how visitors discover, understand, and adopt Paddle. You will play a central role in shaping how Paddle shows up online, ensuring our website is not just visually excellent, but a high-performing growth engine for the business.
What you'll do:
Drive the conversion experience: Lead the design and optimisation of Paddle’s marketing website, improving the journey from first visit, to product exploration, to trial, and demo request while delivering a consistent and compelling brand experience
Own the design system: Maintain and scale our web-based design system, design high impact user journeys, landing pages, resource hubs, and campaign experiences that translate complex product value in clear, compelling digital journeys
Navigate technical trade-offs: Work closely with Growth, Product Marketing, Engineering, and Analytics to translate data and experimentation insights into design improvements. Continuously iterate on page structure, navigation, and content presentation to improve engagement, clarity, and conversion, making smart trade-off decisions between "pixel-perfect" design and site performance/load times
Bridge brand and digital experience: Partner with Brand teams to translate Paddle’s evolving brand identity into distinctive, high-quality digital experiences. Ensure the website reflects the ambition, clarity, and credibility of Paddle’s brand across every interaction
Strategic alignment: Collaborate with Marketing and Product Marketing Managers to ensure visual storytelling aligns with our latest brand positioning and brings content and design together
We'd love to hear from you if you are:
Ambitious: if you want to be part of a driving force that helps paddle.com become one of the highest-converting websites in the B2B tech space
B2B-savvy: You understand the nuances of the B2B space and complex SaaS products, including how to design for different personas (e.g., the "End User" vs. the "Decision Maker")
Data-obsessed: You don't just design based on gut feeling; you are comfortable using A/B test results and user behavior data to inform your next iteration.
An autonomous leader: You are skilled at managing your own roadmap, determining which design tasks will have the highest impact on business goals without constant supervision.
A seasoned professional: You have at least 5 years of experience in a fast-paced tech environment, with a portfolio that demonstrates your ability to solve complex information architecture problems.
A natural mentor: You enjoy sharing your expertise with junior designers and feel comfortable providing constructive feedback that shapes the team’s creative direction.
Everyone is welcome at Paddle
At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.
Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.
Why you’ll love working at Paddle
We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.
We live and breathe our values, which are:
Paddle for Others
Paddle Together
Paddle Simply
We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives.
We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months of paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.