Website Growth Manager

The Role

We’re expanding our Acquisition team with a dedicated Website Growth Manager to own and scale how our public-facing websites and landing pages drive signups and trials through non-paid channels, and partner with paid acquisition to support landing page experimentation and optimization.

This role is designed for a hands-on operator who excels at identifying new on-site acquisition opportunities, translating insights into execution, and improving acquisition performance through iteration, experimentation, and scaling what works. The role ensures that website-driven acquisition is proactive and systematic, not ad hoc or reactive, and that new ideas are tested, refined, and improved with rigor.

The ideal candidate is comfortable operating in a test-and-learn environment, partners closely with Marketing, Data, and Product teams, and brings discipline to hypothesis development, execution, and performance reporting.

Key Responsibilities

Web Acquisition Strategy and Execution

• Support the website acquisition strategy and own execution of the experimentation and testing roadmap aligned to new user goals.
• Identify high-impact opportunities across pages, flows, and site experiences to introduce new acquisition entry points.
• Launch and iterate on new on-site acquisition mechanics, not just optimize existing elements.
• Develop clear hypotheses grounded in data, user behavior, and prior learnings.
• Prioritize initiatives based on expected impact, effort, and confidence.

Experimentation and Testing Operations

• Design, launch, and manage experiments to evaluate new acquisition ideas and improvements.
• Own end-to-end execution including setup, QA, launch, monitoring, and post-test analysis.
• Ensure experiments meet quality and data integrity standards.
• Maintain a structured backlog of acquisition ideas and experiments.

Performance Analysis and Insights

• Analyze experiment results and broader site performance to extract actionable insights.
• Translate findings into clear recommendations for iteration, scaling, or rollback.
• Partner with the Data team to ensure accurate tracking and measurement.
• Build recurring reporting that highlights acquisition performance and learnings.

Cross-Functional Collaboration

• Partner with Web Development to implement acquisition-related updates and experiments.
• Partner with paid acquisition team to support landing page experimentation, optimization, and knowledge sharing, ensuring learnings are applied consistently across channels.
• Collaborate with Product Growth, Product Marketing, Design, Content, SEO, and Engineering partners to align acquisition initiatives with messaging, user intent, and execution.
• Share experiment roadmaps, idea backlogs, and learnings with cross-functional partners to inform future work.

Systems and Documentation

• Establish and maintain documentation for acquisition experiments, learnings, and best practices.
• Build repeatable processes for intake, prioritization, execution, and reporting.
• Contribute to improving tools, workflows, and quality standards for ongoing web acquisition efforts.
• Support broader experimentation capability by sharing learnings, patterns, and guidance with partners across the organization.

Requirements

Must-Have

• 3–5 years experience optimizing high-volume, top-of-funnel website experiences with significant traffic and experiment velocity.
• Strong understanding of experimentation principles and performance analysis, with demonstrated experience driving high-impact improvements in acquisition and conversion performance.
• Experience designing and running experiments using common experimentation platforms (e.g., Optimizely, VWO, or similar tools).
• Comfort working with analytics tools such as GA4 or similar platforms.
• Experience working in SaaS, freemium, or self-serve, product-led growth environments.
• Detail-oriented with strong QA instincts.
• Ability to manage multiple initiatives in a fast-paced environment.
• Clear communicator who can translate data into insights and recommendations.

Nice-to-Have

• Experience launching new website acquisition mechanics beyond basic page optimization.
• Familiarity with acquisition funnels and activation metrics.
• Basic understanding of HTML, CSS, or CMS workflows.

What Success Looks Like

• New web acquisition initiatives are launched consistently and evaluated with clear metrics.
• Website performance improves across priority signup and trial flows.
• Learnings from experiments inform future acquisition ideas, prioritization, and execution.
• The role becomes a trusted execution partner for improving website-driven acquisition from non-paid channels.