7CARD: B2B Marketing Specialist
Your wellbeing, our mission. Join a company shaping a healthier world.
GET TO KNOW US
7card (by Wellhub*) is a leading player in Romania’s wellbeing market, trusted by over 1,000 corporate clients and supported by more than 600 wellbeing partners across 55+ cities.
*In 2022, 7card was acquired by Wellhub, a global leader in corporate wellness headquartered in NYC and with team members in 11 countries. The acquisition expanded our reach and aligned us with a shared mission: to make every company a wellness company.
At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.
Join us in redefining the future of wellbeing!
THE OPPORTUNITY
We are hiring a B2B Marketing Specialist in our Revenue Marketing team in Bucharest, Romania!
Reporting to the B2B Marketing Manager, this position is specifically designed to support the Sales Development and Indirect Channel Partners teams to drive more MQLs for the business and, therefore, increase Indirect Enterprise and Corporate AER. You will be responsible for planning, executing, and optimizing landing pages and campaigns to drive more traffic, conversion, and AER from referral partners for the Enterprise and Corporate business.
YOUR IMPACT
- Plan and execute campaigns leveraging referral partners' databases to drive more Enterprise and Corporate leads from indirect channel partners using digital channels, such as email, website banners, WhatsApp, and SMS to acquire and nurture leads;
- Monitor the performance and continuously optimize the campaigns (Conversion-rate optimization) based on a data-driven approach and learnings from multiple A/B tests (messaging, offers, etc.);
- Work with the Indirect Channel team to develop a seasonal campaign calendar with special offers to drive more engagement from Referral Partners;
- Develop and execute marketing strategies to drive traffic to the landing pages and convert traffic into leads for the Enterprise and Corporate business. Experimentation on its landing pages to improve conversion by testing different messaging, offers and CTAs;
- Track campaign and landing page effectiveness through rigorous reporting and leverage that data to make informed optimization decisions;
- Work with the indirect channel team to improve the white-label asset library & playbooks (communication frequency, formats, etc) to share with our partner’s ecosystem, including drip email suggestions, LinkedIn posts, and website banners, among others focused on lead generation;
- Support co-marketing initiatives with partners to increase TOFU, such as industry-sponsored events, joint webinars, drip emails & tailored campaigns on the partner’s channels;
- Support on launching new referral partners, executing the Hubspot partner setup, page creation & assets, considering the digital channels involved.
For this specific role, please note that prior experience in collaborating closely with Sales Development/BD Teams on Outbound Campaigns, or Channel Partners are mandatory requirements.
WHO YOU ARE
- Previous hands-on digital experience driving business growth with B2B campaigns across Growth and/or CRM communications;
- Advanced English, as you will be working with international stakeholders across all regions;
- Experience with marketing automation tools like Hubspot, Marketo, Salesforce, Eloqua, RD Station, Pardot, etc, and marketing creation tools, like Canva, Photoshop, Illustrator, etc;
- Good understanding of Inbound and Outbound demand generation strategies, including familiarity with the B2B SaaS funnel, pipeline stages, and lead qualification frameworks.
- Analytical skills and data-driven profile;
- A team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams;
- You have the ability to work both autonomously and collaborate in a team environment;
- A self-starter who can multi-task and adapt to a fast-growing organization.
We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this role, please note that prior experience in B2B marketing and fluency in English are mandatory requirements
WHAT WE OFFER YOU
With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our benefits include:
7CARD: We give you access to the greatest network of sports & relaxation centers in Romania.
FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. (You can change this sentence depending on the role. If it’s hybrid: This is a hybrid role based out of our Bucharest office. If it’s remote: This specific role is a Remote – Romania position, meaning you can work from anywhere within the country.) We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days paid holiday per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).
PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.
And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!
Diversity, Equity, and Belonging at Wellhub
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.
Questions on how we treat your personal data? See our Job Applicant Privacy Notice.
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