AEO / SEO & Content Lead (Organic Growth) | Remote (UK or Canada)
Gatekeeper is the ONLY unified contract & third-party-risk management platform that protects compliance-centric organisations by delivering company-wide control to reduce risk and cost. Powered by our AI engine, LuminIQ, we embed risk checks, accelerate contracting, and surface savings in one platform, helping lean teams stay compliant, efficient, and audit-ready.
Gatekeeper has consistently achieved significant, profitable growth YoY, with our customer base including Ford, The Telegraph, Autotrader, SumUp, Crocs and Funding Circle.
Following recent private equity investment from Vista Equity Partners, we are scaling rapidly and expanding our Growth team.
We are now looking for an AEO / SEO & Content Lead to drive our organic growth strategy and increase Gatekeeper’s visibility across both traditional search engines and emerging AI-powered discovery platforms.
Note: This is a fully remote position, open to applicants based in the UK or Canada.
Role Overview
The AEO / SEO & Content Lead will own Gatekeeper’s organic growth strategy, combining traditional SEO with emerging Answer Engine Optimisation (AEO) practices to ensure our brand and content are discoverable across both search engines and AI-driven platforms.
Reporting to the Head of Growth, you will work closely with Product Marketing, Sales, and the wider Marketing team to increase organic pipeline generation and strengthen Gatekeeper’s visibility across the digital buying journey.
This role combines strategic ownership with hands-on execution, including content strategy, technical SEO, performance analysis, and optimisation for AI-driven search experiences.
Your success will be measured by the contribution of organic channels to qualified pipeline, improvements in organic conversion rates, and increased visibility across search engines and AI platforms such as ChatGPT, Perplexity, Claude, and Gemini.
Key Responsibilities
Organic Search & AEO Strategy
- Own and evolve Gatekeeper’s organic search strategy, spanning both traditional SEO and AI-powered discovery.
- Develop and execute quarterly SEO and AEO roadmaps covering site structure, internal linking, schema implementation, semantic search optimisation, and Core Web Vitals improvements.
- Build strategies to increase Gatekeeper’s visibility across AI platforms including ChatGPT, Gemini, Claude, and Perplexity.
- Identify new opportunities to improve discoverability through structured data, entity optimisation, and semantic content strategies.
Content Strategy & Optimisation
- Lead the development and optimisation of Gatekeeper’s organic content strategy to drive qualified traffic and pipeline growth.
- Create detailed SEO and AEO content briefs including keyword research, intent analysis, competitive insights, and optimisation recommendations.
- Optimise existing content through improved metadata, internal linking, schema markup, and conversion-focused enhancements.
- Drive content consolidation and improvement initiatives to prioritise high-performing pages and improve overall site authority.
- Partner with Product Marketing, Customer Success, and Sales to identify high-value topics aligned with buyer needs and industry trends.
Technical SEO & Analytics
- Monitor organic search performance using GA4, Google Search Console, HubSpot, and SEO tools such as Ahrefs or Semrush.
- Track and report on rankings, traffic, content performance, and pipeline contribution from organic channels.
- Experiment with new tools and frameworks to optimise content for AI-powered search, conversational prompts, and semantic relevance.
- Identify opportunities to improve organic landing page performance and run A/B tests to increase conversion rates.
Off-Site Presence & Third-Party Platforms
- Manage Gatekeeper’s presence across review platforms such as G2 and Capterra to maximise organic visibility and credibility.
- Oversee third-party content initiatives including partnerships, affiliate opportunities, and industry publications.
- Identify opportunities to increase Gatekeeper’s citation presence across high-authority platforms and industry ecosystems.
Requirements
Experience & Skills
- Proven experience managing SEO strategies in a B2B SaaS environment, including keyword strategy, on-page optimisation, technical SEO, and content performance analysis.
- Strong understanding of Answer Engine Optimisation (AEO) and how AI-driven platforms surface and cite content.
- Proficiency with GA4, Google Search Console, and leading SEO toolsets such as Ahrefs or Semrush.
- Experience creating and briefing high-quality content aligned with search intent and buyer journeys.
- Strong understanding of technical SEO fundamentals including schema markup, site architecture, metadata optimisation, Core Web Vitals, and internal linking.
- Experience using HubSpot or similar marketing platforms to connect organic traffic to pipeline and revenue outcomes.
Personal Attributes
- Naturally curious and analytical, with a habit of exploring data to uncover insights and opportunities.
- Self-motivated and able to take ownership of initiatives from strategy through to execution.
- Experiment-driven, comfortable testing new ideas quickly and learning from results.
- Collaborative, with the ability to work effectively across Marketing, Product, Sales, and Customer Success teams.
- Comfortable operating in a fast-paced, high-growth SaaS environment.
Nice to Have
- Experience using analytics tools such as Ziptie or similar platforms to track organic performance.
- Experience managing optimisation strategies for review platforms such as G2 or Capterra.
- Familiarity with semantic search frameworks and entity-based SEO strategies.
Benefits
- 100% remote working: no offices and no commute
- Generous paid vacation allowance
- Comprehensive benefits package including:
- Private Medical & Dental cover
GRSP matching (Canada) / Pension contributions (UK)
Employee Assistance Program - Learning & Development opportunities for lifelong learners
- Technology: we provide everything you need to do your best work
- Gatekeeper for Good: Match funding to support non-profit organisations in your local community
- Gatekeeper retreats
We live by our company vision and values. If these resonate with you, we would love to hear from you.
Gatekeeper offers a diverse and multicultural working environment, currently spanning 15 countries. We respect each other’s differences and welcome candidates from all backgrounds.
Apply now to join Gatekeeper on our exciting journey of growth and innovation.