Analyst, Yield Inventory
$72k - $75k USD
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Premion, a leading “Over-the-Top” advertising and media business seeks a talented and dedicated Yield Inventory Analyst.
The Team
This position is part of a larger Yield Management Team that is responsible for maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements.
The Position
This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.
Location
Premion is a high growth division of TEGNA with services within Phoenix, AZ, and New York City, NY. This is a full-time position.
As a member of our team, you will:
• Budget Management: Manage programmatic advertising budgets, allocating funds effectively across campaigns and ensuring cost efficiency.
• Stay up to date with industry trends and changes in the programmatic advertising landscape, making recommendations for adaptation as needed.
THIS DESCRIBES YOU
• You have a positive approach to challenges
• You enjoy being strategic and problem-solving
• You can leverage quantitative thinking to manage campaign success
• You have excellent attention to detail, set high standards and hold yourself accountable
• You have a passion for online advertising, media, and music
Responsibilities:
Pre sales
• Assist Planning team; building plans and adding inventory sources
• Approving Planning docs for client quotes
• Assisting with onboarding of new providers
- Assigning to content categories and approving eligibility of inventory against delivery
Post sales
• Review each deal against demand for appropriate starting CPM
• Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy
• Optimize between deals, review delivery and determine how much can be shifted from one deal ID to another
• Optimize each Order by adding additional deal ID’s and adding spend against them with corresponding price points
• Review supply sources between each server and determine when it best to move existing demand to FW
• Assist with optimizations for Attribution metrics
• Give AdOps team assistance where needed in optimizing remaining KPI’s
o VCR
o CTV %
o IVT
Analytics
• Run all reporting for delivery metrics against supply sources
• Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance
• Report on all new inventory sources to CSM Team
• Help to analyze margins against the entire DSP, give recommendations for improving
•
Requirements:
• 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus)
• Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.
• Must be able to multi-task multiple account projects, work well under pressure and excel in a fast-paced, high-energy start-up environment
• Passion for your work and your clients’ satisfaction
• Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills
• Teamwork and interpersonal skills. Trustworthy and dependable
• Excellent attention to detail
• Able to set high standards and hold yourself accountable
• Become a product expert in programmatic buying
• Work with customers to develop achievable campaign goals
• Desire and ability to learn new technical skill sets such as using an API to automate campaigns
• An eagerness for career progression in AdTech
• Passion for your work and your clients’ satisfaction
• Outstanding written and verbal communication
• Creative Thinking
• Research and problem-solving skills
• Bachelor's Degree
About PREMION:
Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers’ access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with the ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.
Pay Range
$72,000—$75,000 USD
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.