VP, Brand and Network Sales

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is building a forward-thinking Sales leadership team to drive innovation and excellence across our company. As part of this effort, we are hiring a Vice President of Brand & Network Sales to deliver TEGNA’s audiences and solutions across all platforms (TV, Streaming, and Digital) to leading brands and agencies purchasing audiences across Network media.

The VP of Brand & Network Sales is responsible for developing and executing a national brand and network sales strategy that unlocks incremental demand alongside the inherent advertiser opportunity in our 51 local markets. This role will drive measurable revenue growth from brand and agency partners and support the continued evolution of TEGNA’s revenue mix.

What this job is: a hands-on, highly visible sales leadership role that requires extensive face-to-face engagement with clients, agencies, and partners, and a strong personal contribution to deal-making.

What this job is not: a “manage from the tower” role. This position prioritizes execution, presence in the market, and direct client impact.

This role will lead a team that serves clients with behaviors aligned to TEGNA’s Core Values:

We Win: Our clients achieve desired results, and we deliver against revenue goals
We Work Smarter: We use AI and technology to reduce low-value work and increase time spent on strategic client solutions
We Demand the Truth: We provide data-supported recommendations with transparency and accountability
We Do the Right Thing: We act with integrity for our clients and each other

Core Responsibilities

Develop and grow direct relationships with CMOs and senior brand leaders to create high-impact, scalable media partnerships that extend beyond traditional ad buys

Execute a creative, marketing-first approach to sales by building cross-platform solutions that leverage TEGNA’s TV, streaming, and digital portfolio, including sponsored programming and custom content integrations

Build and expand relationships with large digital agencies and holding company partners to drive direct programmatic (e.g., Programmatic Guaranteed deals) and CTV revenue

Support the development and execution of a third-party monetization strategy, partnering with external platforms and vendors to optimize and sell TEGNA inventory

Personally source, structure, and close complex, high-value brand and agency deals, owning a defined book of business and revenue target, while coordinating with local and national sales partners as appropriate

Qualifications

Minimum 12+ years of experience in media sales and sales leadership, with a proven track record of closing sophisticated, multi-platform partnerships with major brands and agencies

Demonstrated ability to develop innovative, non-traditional revenue opportunities, including sponsored content, branded integrations, and advanced programmatic solutions

Strong relationships with senior brand, marketing, and agency decision-makers, including experience navigating complex buying structures

Proven strength in negotiation and deal structuring, with the ability to balance client value and business outcomes

Hands-on, self-directed sales leader capable of executing strategy, owning outcomes, and operating effectively without heavy infrastructure or support

Ability to travel up to 40–50%, based on client and business needs

Base salary of $250,000–$300,000 plus quarterly bonus and long-term incentives

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.