Traffic & Inventory Specialist

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are seeking a highly motivated individual to traffic on-air marketing inventory and maintain TEGNA digital marketing inventory. The position will be responsible for the marketing materials and copy maintenance for multiple stations within a TEGNA region. This candidate must be highly detailed, meet high standards of accuracy, have outstanding organizational skills, and be able to problem-solve under tight deadlines. The ideal candidate will have direct experience working with WideOrbit Traffic & Sales systems, along with a strong understanding of inventory management, ad operations, and broadcast/digital sales workflows. Strong communication skills in both verbal and written form are critical to the success of this candidate. This hybrid position reports directly to the Director of Inventory & Operations and can be based in any TEGNA market.

Responsibilities:
•    Execute the entry of traffic materials for marketing assets with high accuracy while providing exceptional customer service to clients, agencies, and TEGNA stakeholders.
•    Retrieve necessary information regarding traffic instructions and materials, view materials for quality control, and ensure material locations on the material server and in WideOrbit are up-to-date and accurate.
•    Ensure marketing materials are received and logs are completed by the daily log deadline.
•    Work closely with internal regional marketing directors, marketing producers, commercial production personnel, and stakeholders professionally and respectfully.
•    Monitor station marketing contracts to ensure copy is up-to-date and accurate.
•    Proactively identify inventory gaps and opportunities to support marketing goals.
•    Process same-day log and playlist changes if necessary and ensure all materials are accurate.
•    Build and maintain relationships with the TEGNA Commercial Operations (TCO) teams and TEGNA Stream Center (TSC).
•    Manage manual inventory log changes through TSC using the Pulse platform.
•    Work with the Regional Marketing Director to determine and identify monthly priority marketing assets.
•    Maintain monthly priority and evergreen marketing asset fill lists for TSC and the Regional Marketing Directors.
•    Work with the Regional Marketing Directors to manage, integrate, and implement sales/promotion assets effectively.
•    Coordinate with the TCO team to add or reduce marketing inventory across markets.
•    Troubleshoot and resolve WideOrbit system issues and provide guidance to staff on best practices.
•    Perform additional duties as determined by the Director of Inventory & Operations.

Digital Responsibilities:
•    Collaborate with Regional Marketing Directors, Marketing Producers to ensure digital assets are valid and up-to-date.
•    Assist in developing workflows that integrate linear and digital systems.
•    Deliver feedback on process improvement to manager and director levels regularly.
•    Continuously receive feedback from the marketing team on processes and tools for improvement.
•    Traffic TEGNA local marketing assets to TEGNA’s digital product line.
•    Perform additional duties as determined by the Director of Inventory & Operations.

Reporting & Analysis
•    Generate and analyze as-run inventory reports to optimize marketing inventory.
•    Collaborate with Reginal Marketing Directors, Marketing Producers, and TEGNA Marketing stakeholders to gather and run needed marketing asset reporting.
•    Perform additional duties as determined by the Director of Inventory & Operations.

Requirements:
•    Minimum 2 years of experience in traffic or sales support in broadcast, cable, digital, or radio.
•    Have experience with client solutions, customer service, or account management from a broadcast and/or digital perspective.
•    Experience supporting internal or external marketing teams with strategy/solution development.
•    Ability to move quickly between software platforms to complete tasks.
•    Ability to work effectively as part of a team and independently.
•    Ability to handle multiple tasks and projects effectively under deadline pressure.
•    Attention to detail, accuracy, and strong organizational skills are a must.
•    Ability to effectively solve problems with a sense of urgency.
•    Ability to adapt quickly to change.
•    The position requires strong written and verbal communication skills and solid organizational and time management.
•    WideOrbit traffic system knowledge (required).
•    Proficient with computer software/applications, including Microsoft Office: Outlook, Word, and Excel.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.