Assistant, Audience Development - AWAL

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

At AWAL, we work with an epic roster of emerging talent and more established artists & labels from all over the world. We aim to remove all barriers between artists and the A&R teams or store editors that help them take their business to the next level within the AWAL ecosystem.

What you'll do:

• Schedule meetings and provide administrative support for the US Audience Development team.
• Manage end-to-end process for new vendor set up and processing of invoices / POs
• Responsible for weekly Audience Development reports including audience growth, digital KPIs, social content highlights, top UGC and sound/trend tracking.
• Assist the AD team on research, ideation and set up across core digital campaigns (influencer campaigns, digital content distribution, social content shoots and fan activations).
• Responsible for weekly digital partner pitching, asset coordination and tracking across priority frontline releases. Assist with digital platform support requests, verifications, troubleshooting & account issues
• Assist with onboarding of new artists and provide social audits and digital optimization recommendations.
• Manage AD team internal resources & documentation (best practice docs, agency database & digital tracking docs.
• Maintain super fan & creator directories for priority artist campaigns; assist with community management, fan outreach and coordination of fan-focused UGC initiatives.

Who you are:

• Ideally has previous administrative experience, Music industry experience with knowledge of the recorded music business preferred
• Must have a passion for music
• Must be a team player
• Proficient in Google Workspace (Gmail, Meet, Calendar, Drive) & Microsoft Office (Word, Excel); Photoshop also preferred
• Proactive and collaborative nature with the ability to demonstrate strong judgment, critical thinking skills and resourcefulness
• Strong verbal, written and interpersonal communication skills
• Highly organized and detail-oriented
• Must maintain the highest level of confidentiality and professionalism
• Comfortable working in a fast paced, high volume & evolving environment
• Ability to work overtime when necessary

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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