International Marketing Assistant

What you'll do:

• Support the International Marketing team in the planning and execution of all local promotional activities across radio, TV, press, events, and other media channels.
• Coordinate closely with internal teams and external partners to secure maximum visibility and coverage for international artists.
• Develop a comprehensive social media strategy (TikTok, Instagram, Facebook, X, YouTube Shorts, etc.) for SME international artists and brands and upload the approved content.
• Propose and manage collaborations with influencers, creators, and media partners to extend reach and support campaign KPIs for the relevant roster.
• Drive measurable growth in followers, engagement, content reach, and fan conversions, ultimately contributing to commercial success (streams, sound uses, UGC growth, etc.) for international artists.
• Generate platform-native promotional ideas — such as contests, challenges, hashtag activations, and collaborative content — to support artists' campaigns and drive viral potential.
• Stakeholder & International Artist Team Collaboration
• Stay up to date with platform trends, algorithms, and best practices to ensure continuous optimization.
• Work closely with the Commercial/Streaming Department to ensure marketing initiatives support streaming growth targets.
• Support budget monitoring to ensure cost‑effective execution and maximum ROI.
• Deliver weekly performance reports on all managed accounts, including competitive insights and benchmarks.

Who you are:

• 2–4 years of experience in digital marketing, social media management, or music/entertainment marketing.
• Strong understanding of all major social media platforms, their audiences, algorithms, and best practices.
• Proven experience creating impactful, trend‑aligned content with measurable results.
• Ability to work under pressure, manage multiple priorities, and meet tight deadlines.
• Excellent communication skills (written and verbal).
• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Familiarity with music industry workflows, especially within international marketing, is a plus.
• Experience collaborating with influencers, creators, or digital partners is preferred.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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