Associate Content Operations ( Malayalam )
About Lokal :
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (LokalMatrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, SahiJobs)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.
This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.
We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
Role Overview:
We are hiring an Associate – Content Operations to manage and grow our regional creator network for Gyan TV. This role is hands-on and creator-facing, focused on day-to-day coordination, content quality control, creative grooming, and operational execution. The ideal candidate is energetic, people-friendly, and passionate about working closely with creators to improve content quality and engagement.
Key Responsibilities:
Creator Management & Coordination
- Manage and support a network of regional creators ( Malayalam )
- Act as the primary point of contact for creators on a daily basis
- Build strong, collaborative relationships to drive consistent and high-quality content output
- Onboard and groom new creators, guiding them on content expectations and best practices
Content Quality & Creative Support
- Work closely with creators to brainstorm content ideas, improve scripts, and enhance video flow
- Review scripts and final videos to ensure quality, clarity, and storytelling effectiveness
- Perform quality checks (QC) to ensure content meets language standards, platform guidelines, and brand expectations
- Maintain consistency and elevate content standards across all creators
Content Operations & Engagement
- Handle end-to-end content operations, including tracking, coordination, and approvals
- Plan, write, and publish daily notifications to drive user engagement
- Optimize notification copy to improve click-through rates (CTR)
- Ensure smooth execution of daily publishing and operational workflows
Requirements
- Fresher or candidates with 0–2 years of experience
- Strong read, write, and speak communication skills in Malayalam
- Prior experience in content, media, or publishing roles is an added advantage
- Keen interest in content, media, or creator ecosystems
- Comfortable interacting, coordinating, and building rapport with creators
- Energetic, proactive, and ownership-driven mindset
- Basic knowledge of G Suite / MS Office (or strong willingness to learn tools quickly)
Benefits
- Private Health Insurance
- Pension Plan
- Work From Home
- Training & Development