Associate Director, Marketing Technology

The Associate Director, Marketing Technology is responsible for the marketing technology strategy, governance, roadmap, operations and evolution of the portfolio across the Bank. They will ensure that all marketing platforms operate as a unified ecosystem that drive automation, personalization and business outcomes. This role combines strategic platform leadership with deep technical acumen, actively configuring, enhancing, and optimizing marketing technology tools to enable personalized, data-driven customer journeys. This role owns the integrated marketing technology architecture and works closely with partners in Marketing, Digital Banking, Data and across Technology to translate business needs into scalable solutions.  

The Associate Director, Marketing Technology should be internally motivated and constantly strive to find innovative ways to enhance capability, methodology and practice; always looking to maximize business value by balancing strategic technology plans with speed of delivery. 

Market Strategy & Platform Ownership 
Own the overall marketing technology portfolio, including platforms that enable segmentation, experimentation, campaign management, digital content, personalization, analytics, and consent management. 
Establish governance for platform usage, data access, and change management. 
Clarify business needs, assess technical alternatives, identify solutions and recommend delivery approach. 
Define and execute a multi-year marketing technology strategy and roadmap, transforming isolated and prioritized marketing needs into an interoperable technology portfolio. 
Drive efficiencies and new capabilities through automation and scaling of our ability to deliver omnichannel, personalized communications and customer experiences.   
Drive governance and best practices around content management, component design, and digital asset usage. 
Continue to identify opportunities to enhance data quality, improve ease of use, optimize integrations and elevate experience delivery. 

Architecture & Integration:
Design and maintain a target state integrated marketing technology architecture aligned to enterprise technology standards and the business strategy, that connects marketing platforms with digital channels, data platforms, and enterprise systems. 
Ensure seamless data flows to enable real-time and batch-driven personalized customer journeys and performance management. 
Partner with enterprise architecture, security, technology and data teams to ensure solutions meet scalability, performance, privacy, and regulatory requirements. 
Define integration and data requirements and downstream usage patterns for marketing activation. 

Stakeholder & Vendor Management:
Act as a trusted partner to Marketing, Digital Banking, Product, Data, Technology, Risk, and Compliance teams. 
Manage relationships with marketing technology vendors and system integrators, including contract oversight and performance management. 
Influence prioritization and investment decisions through deep understanding of both business outcomes and technical effort. 
Stay current on industry trends and platform capabilities to identify practical improvements and modernization opportunities. 

Platform Operations:
Serve as the hands-on owner of core marketing technology platforms, focusing on delivering personalized and optimized content across various channels. 
Configure, enhance, and optimize platforms to support campaign execution, customer journeys, segmentation, and personalization use cases. 
Lead platform upgrades, new capability rollouts, and tool enhancements from design through implementation. 
Troubleshoot platform issues, data flows, and integrations in partnership with technology teams. 
Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization. 
Manage testing, rollout, and adoption of new tools and systems that support digital content enablement. 
Monitor platform and application performance, storage, and usage to ensure reliability, security and scalability.