The Work
The Associate Director, Performance Media is accountable for the strategic leadership, financial stewardship, and operational excellence of EQ Bank’s performance media program. This role owns end-to-end performance media outcomes across EQ Bank and REM, leading a hybrid internal + agency/vendor model, acting as the senior marketing liaison for analytics and representing performance media with senior stakeholders across marketing and product.
This role operates as a key growth leader, translating business objectives into measurable media strategies, ensuring disciplined investment management, and driving continuous optimization through data, analytics, and cross functional partnership.
The Core Responsibilities!
Own end-to-end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.
Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.
Act as the senior decision maker on in year investment tradeoffs, reallocations, and optimization decisions. Supports scenario planning with senior stakeholders as required if there’s a need to consider an increase or decrease in spending throughout the year.
Lead and govern a hybrid agency and vendor model, setting scopes, performance expectations, and accountability.
Serve as the primary marketing lead and point of contact for Marketing Mix Modeling (MMM) and advanced measurement.
Partner closely with Analytics to translate Mixed Media Model and performance insights into actionable media and investment decisions.
Provide performance media strategy consultation for REM initiatives, as required.
Own monthly Growth Notes and lead monthly growth performance meetings for EQ Bank and EQ Bank Business.
Respond to and manage requests from senior leadership related to media performance and growth insights.
Lead, coach, and develop team members and agency partners to deliver against performance and growth objectives.
Operate as a senior cross functional partner to Product, Brand, Analytics, and Finance to drive aligned growth outcomes.
Let's Talk About You!
University degree in Marketing, Business, Commerce, or equivalent senior level experience.
8–10+ years of experience leading performance media or growth marketing in client side and/or top tier agency environments.
Proven ownership of large, complex marketing budgets, including forecasting, accruals, financial governance, and ROI accountability.
Deep expertise in performance measurement, optimization, and advanced analytics, including Mixed Media model, attribution, and conversion optimization.
Strong strategic understanding of full funnel media channels (offline & online) and the full consumer journey including acquisition and growth levers.
Demonstrated experience translating complex data and insights into clear, executive ready recommendations and decisions.
Proven success leading and governing agencies and vendors within a hybrid or multi partner model.
3–5+ years of people leadership experience, with a track record of coaching and developing high performing teams.
Deep experience building strong brands and delivering acquisition and loyalty programs across channels and media.
Confident, collaborative leader able to influence senior stakeholders and cross functional peers in fast paced, performance driven environments.
Highly organized, detail-oriented leader with strong execution discipline, sound judgment, and the ability to perform under pressure.
