Associate Live Event Curator & Promoter (freelance, revenue share)
Note: While this is a freelance role, candidates must be local to the market in which they are applying.
About Us
Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, singles, dance, and more — all connected by Sofar's renowned track record for discovering rising talent.
Countless mainstage performers like Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, Olivia Dean, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. More than just a gig, Sofar empowers artists by providing a professional platform that spans both the physical and digital worlds, handling everything from booking and promotion to filling the room, while granting artists access to an ecosystem of opportunities including brand partnerships, a powerful content engine, and global media placements.
No two Sofar shows are the same, but each pairs world-class live experience with beautiful and unique spaces — from a ski jump, cave, boat, or hidden museum room, to private living rooms, gardens, and rooftops. Regardless of the setting, each Sofar experience is an invitation to be truly present. Audiences fully immerse themselves in the performance, using their devices not as an escape, but as a tool to support the artist and stay connected to the community.
Those of us who work at Sofar are deeply passionate about what we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
The Role
As a Freelance Associate Curator, you’ll work alongside the city's Lead Curator in curating, producing, and promoting concerts and live events to expand Sofar's presence in your community. You'll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city.
Our Curators have strong business instincts, cultural fluency, and deep local networks they can activate - from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop-up experiences that provide opportunities for real-life, meaningful engagement. Curators are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge.
This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. This role encompasses all aspects of event planning and curation, marketing and promotion, and overall event execution. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.
If this sounds like it’s up your alley, we can’t wait to meet you!
*Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.
What You'll Do:
Who You Are:
Compensation:
This Freelance Curator role is compensated through a revenue share model based on event performance. Earnings are directly tied to revenue, which is distributed to cover artist payments, gig insurance, and the Curator payments. Actual earnings may vary depending on factors such as show volume and total revenue.
Curators are also eligible for sponsorship commissions for any sponsorships they sell, and may receive coordination fees for their assistance executing any partnerships sold by the global team.
Curators are expected to maintain profitability across all events. If an event incurs a loss, that amount will be recouped from a future profit-share payment.
Other Details:
Some cities may already have active Curators or multiple roles available. You must be comfortable working alongside other Curatorsand collaborating as part of a shared market, particularly in larger cities with multiple neighborhoods or vertical expansion opportunities.
Autonomy and support: You will lead locally while accessing global resources, training, and support from the Sofar team.
Flexible schedule: Events often take place on evenings and weekends.
If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.