Associate, Marketing Data and Insights
$75k - $80k USD
UTA seeks an Associate to support the Entertainment & Culture Marketing (ECM) department’s work with the agency’s corporate clients (e.g. Coca Cola, Delta Air Lines, Google) and work closely in partnership with the agency’s insights and analytics division, UTA IQ. The Associate will be responsible for leveraging proprietary and third-party data tools to provide insights and metrics to assist the lead marketing analyst in developing data-driven solutions for clients. The ideal candidate should have a passion for data and insights, show an enthusiasm for entertainment and brand marketing, and have an ability to craft a narrative around those insights that are compelling for our brand clients. The ideal candidate is a hardworking, detail-oriented team player who is eager to be part of an incredibly exciting and growth-oriented division of UTA.
UTA ECM is a division of leading global talent and entertainment company. UTA is a top entertainment marketing agency advising some of the world’s biggest brands including Google, General Motors, LinkedIn, and more.
We are a team of passionate marketers and experts with varying backgrounds, who leverage entertainment to create and execute a range of marketing initiatives for clients including: talent procurement, film/tv integrations, studio/network co-marketing and promotional partnerships, content strategy, business acceleration and more.
The salary range for this role is $75,000 to $80,000 commensurate with experience and skills.
What You Will Do
Assist with developing marketing strategies by contributing insights drawn from data collection, provision, and analysis
Demonstrate creative approaches to data, performance measurement, and insight-driven storytelling
Present findings to brand clients in coherent and compelling fashion
Contribute to the maintenance and running of data models that assess the intrinsic value of film, television and digital content properties, and entertainment talent
Extract, aggregate, synthesize, analyze, visualize, socialize data derived from research intelligence tools into the UTA Marketing team’s daily work
Stay current with emerging media, trends, and technologies, and share them out with the broader marketing team
Collect and analyze market data to identify new client opportunities and expansion of existing accounts
Assist in optimizing team workflows through automation and archival documentation of processes
Leverage tools to collect data for evaluating talent and content against each other via proprietary vetting scorecards
What You Will Need
2+ years of experience in an analytical insights role, preferably at an entertainment company or ad agency
Bachelors degree strongly preferred
Experience extracting, synthesizing, visualizing, and socializing insights from a variety of analytics platforms
The ability to process and evaluate data creatively and to see and communicate the associated big picture in an innovative way, identifying opportunities based on observed trends
Ability to navigate a complex organization and operate in an incredibly fast paced, multifaceted environment
Ability to assist with marketing presentations and to present insights and key data findings to stakeholders and clients
Proficient knowledge of Microsoft Outlook, Word, PowerPoint, and especially Excel a must
Solid grasp of industry-leading digital analytics platforms and ability to learn/navigate with ease
What You Will Get
The unique and exciting opportunity to work at one of a leading global entertainment companies
Access to the tools, leadership, and resources you will need to create and drive a center of excellence
The opportunity to do the best work of your career
Work in an inclusive and diverse company culture
Competitive programs to support your well-being
Experience working in a collaborative environment with room to grow
About UTA
UTA unites ideas, opportunities, and talent. The company represents some of the world's most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers, and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York, and London.
For more information: https://www.unitedtalent.com/about/
UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.