Audience Strategy & Growth Manager
$95k - $101k USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
What we can offer:
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
The Opportunity:
We are seeking a strategic and data-driven Audience Strategy & Growth Manager to lead our enterprise audience intelligence, segmentation, and demand activation initiatives. In this role, you will translate complex customer, behavioral, retail, CRM, and media insights into actionable growth strategies. Your work will directly improve marketing performance, drive revenue, and enable highly personalized, cross-channel customer experiences across our marketing, product, retail, and direct-to-consumer (D2C) teams.
Responsibilities:
- Develop and continuously optimize enterprise-level audience segmentation and prioritization frameworks to ensure the targeting of the right customers. Additionally, identify and activate high-value audience segments to support overarching goals for customer acquisition, retention, and cross-selling.
- Translate diverse data sources—including customer, CRM, CDP, retail, and media data—into cohesive and integrated marketing strategies. Furthermore, support funnel optimization and journey-based targeting strategies to significantly improve overall conversion performance.
- Partner closely with marketing, product, retail, and D2C teams to enable and execute integrated growth strategies across the organization. Also, support comprehensive audience planning and activation for major campaigns and go-to-market initiatives.
- Build robust frameworks that clearly connect audience strategies to tangible business outcomes, revenue growth, and return on investment (ROI). This responsibility includes continuously monitoring and optimizing targeting and channel performance throughout the entire customer lifecycle.
Qualifications:
- 5+ years of professional experience specifically focused on audience strategy, growth strategy, or marketing analytics.
- Possess a proven ability to translate complex data insights into actionable and effective business and marketing strategies.
- Candidates must have hands-on experience working within large enterprise or multi-category business environments.
- Demonstrate a strong working knowledge of Customer Data Platforms (CDP), Customer Relationship Management (CRM) systems, Google Analytics 4 (GA4), retail/POS data, and broader media ecosystems.
- Exhibit a track record of successfully supporting product launches and executing cross-channel marketing planning.
- Demonstrate exceptional stakeholder management skills, strategic thinking capabilities, and the ability to execute projects efficiently.
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Recruiting Range
$95,000—$101,000 USD
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or support@lg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.