Brand Ambassador

Job Title: Brand Ambassador

Reports to: Store Manager

Team: Retail

Location: Antler Flagship Retail Store, 100 Regent Street

The Opportunity

It’s an exciting time at Antler; we’ve reimagined our 110-year-old brand and are growing globally, making our ambitions a reality as we continue to build momentum.  

Today, Antler is a modern, globally recognised brand, blending British heritage with innovation, functionality, and timeless style. As we continue to grow, our new Regent Street flagship store represents a key moment for the brand — a space where customers can fully experience Antler, our products, and our story.

We are seeking Brand Ambassadors (full-time and part-time) to join our Retail team at our new Regent Street flagship store. You are not just selling luggage; you are the custodian of the Antler brand story and the architect of an exceptional customer experience. You will be the first point of connection, sharing our rich heritage, educating customers on our thoughtfully designed products, and delivering a premium, seamless service that reflects the quality of Antler itself.

This is an exciting opportunity to be part of a flagship opening and help shape how customers experience Antler on the high street.

To support the needs of our global brand and customers, candidates must be available to work flexibly, including weekdays, evenings, weekends, and peak trading periods.

The Company

• Antler is the British travel lifestyle brand. With a new leadership team, we have an innovative and entrepreneurial approach to the way we operate.
• Established in 1914, we have a rich heritage - one that is respected and celebrated. Since ATR Brands acquired Antler in 2020, we’ve achieved a lot. We’ve reimagined the brand, invested in the team and are continuing to develop great products.

Day to Day Responsibilities

Our environment is fast-paced, agile, and opportunistic. We thrive in an entrepreneurial setting where your contribution matters every day. Your main responsibilities will be:

• Representing Antler: Always delivering a warm, knowledgeable, and premium customer experience that matches Antler's brand standards.
• Helping Customers: Getting to know our customers and helping them choose the perfect luggage, bags and accessories for their trips.
• Product Expertise: Learning everything about Antler’s products—the materials, features, and care—so you can confidently answer questions.
• Achieving Sales Goals: Working as part of a team to meet daily and weekly sales targets.
• Keeping it Looking Great: Making sure the store always looks beautiful, tidy, and organized according to brand guidelines.
• Operational Store Support: Helping with all daily tasks, including managing stock, re-stocking shelves, and operating the till (cash register).
• Events: Helping out with in-store events, product launches, and special brand moments.
• Teamwork: Being a positive, collaborative, and reliable member of the store team.

Requirements

 The Requirements

It’s all about compatibility. These are the things you’ll need to thrive in the role at Antler.

• Great Communicator: You are confident and friendly when talking to people, with a genuine love for customer service.
• Experience: Previous experience in retail, hospitality, or any customer-facing role.
• Reliable and Quick: You are reliable, proactive, and comfortable working in a busy, fast-moving environment.
• Eager to Learn: You are enthusiastic about learning our products, processes, and the Antler brand story.
• Sales Focused: You naturally enjoy talking to people, building connections, and helping them make a purchase.
• Flexible: You are able to work different hours, including evenings, weekends, and our busiest periods.

Physical Requirements

• Ability to stand and remain on your feet for extended periods during shifts
• Ability to lift, carry, push, or pull stock and products (up to approximately 27 lbs / 12 kg)
• Ability to bend, reach, twist, and move comfortably around the store as required

Benefits

The Essentials

• 28 days annual leave + bank holidays (pro-rated for part-time employees)
• Generous staff discount and travel product allowance
• A creative, collaborative culture where ideas are valued and voices are heard

The Perks

Aside from the role, the people and our mission, here are some of the other things that make Antler a great place to work.

• Health: Health cash plan provided by Medicash.
• Wealth: Pension, life insurance and death in service.
• Family: Enhanced family leave for both primary and secondary careers.