Brand & Communications Manager
About Vital Lyfe
At Vital Lyfe, we are on a mission to solve global water scarcity by creating innovative, portable desalination systems. We are building breakthrough hardware designed to give individuals and communities autonomy over water access.
Mission
Protect and evolve the Vital Lyfe brand narrative. Own messaging, storytelling, and communications across channels to ensure clarity, coherence, and long-term brand strength.
What You’ll Do
Brand & Messaging
Own brand voice, tone, and messaging frameworks
Develop positioning and persona-based messaging
Translate technical product capabilities into compelling narratives
Write and edit core website, product, and campaign copy
Develop and execute social media strategies, and manage online presence
Maintain messaging source-of-truth documentation
Campaign & Content Direction
Develop campaign narrative arcs for launches and milestones
Brief and manage external content and design partners
Oversee PR messaging alignment and story angles
Ensure consistency across digital, retail, experiential, and field activations
Cross-Functional Collaboration
Partner with engineering to translate technical advancements
Work with growth and sales teams to align messaging with market feedback
Support retail and sales enablement content development
What We’re Looking For
Bachelor's degree in relevant field, OR high school diploma/ equivalency certificate with 5+ years of professional experience
4+ years in brand, communications, or content roles
Strong storytelling and copywriting skills
Ability to simplify complex technical concepts
Experience managing agencies or creative partners
Organized and detail-oriented with strong editorial judgment
Comfortable in a fast-paced startup environment
Why Join Vital Lyfe?
Build the marketing engine for a category-defining hardware company
Shape the narrative around water autonomy and climate resilience
Early leadership ownership in a high-growth environment
Work alongside a mission-driven engineering and product team
Location Requirement: Ability to work 100% onsite in Torrance, CA (remote or hybrid work will not be considered)
Vital Lyfe is an Equal Opportunity Employer; employment with Vital Lyfe is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.