Marketing Manager
About Vital Lyfe
Vital Lyfe is a tech company redefining water autonomy through innovation, creating a new category of personal water-making technology built to scale where infrastructure can’t.
Mission
Drive execution and measurable growth across channels, responsible for top-of-the-sales funnel product awareness growth. Own campaign operations, partnerships, activations, and performance tracking to ensure marketing drives real revenue impact.
What You’ll Do
Growth & Campaign Execution
Build and manage integrated campaign calendars
Coordinate paid, social, email, and partnership initiatives
Oversee influencer outreach and product seeding programs
Support retail marketing initiatives and activations
Events & Experiential
Plan and execute trade shows, events, and activations
Coordinate logistics, lead capture systems, and follow-up flows
Ensure activations align with growth and lead-generation goals
Performance & Reporting
Track KPIs across acquisition, engagement, and conversion
Work with agencies to optimize paid performance
Build reporting dashboards and communicate insights to leadership
Identify growth opportunities through data analysis
Operations
Maintain marketing timelines and cross-functional coordination
Ensure alignment between marketing, sales, and customer success
Support CRM and lifecycle marketing initiatives
What We’re Looking For
Bachelor's degree in relevant field, OR high school diploma/ equivalency certificate with 5+ years of professional experience
3+ years in marketing, growth, or campaign management roles
Experience working with paid media and digital channels
Strong project management and operational skills
Analytical mindset with comfort interpreting performance data
Ability to manage multiple initiatives simultaneously
Experience in hardware, consumer products, or outdoor/maritime categories is a plus
Why Join Vital Lyfe?
Build the marketing engine for a category-defining hardware company
Shape the narrative around water autonomy and climate resilience
Early leadership ownership in a high-growth environment
Work alongside a mission-driven engineering and product team
Location Requirement: Ability to work 100% onsite in Torrance, CA (remote or hybrid work will not be considered)
Vital Lyfe is an Equal Opportunity Employer; employment with Vital Lyfe is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.