Brand Lead
$155k - $170k USD
🎉 We've just raised $60m in Series B funding - read about it here! 🎉
Salary: $155,000 - $170,000 + share options
Location: New York City - On-site 5 days per week
About Lawhive
Our mission is to make the law accessible to everyone.
The legal industry is built on technology and processes that haven’t been updated in hundreds of years - that's why we've reinvented the entire model from the ground up with our own bespoke AI operating system at the core.
Lawhive is a regulated law firm with an AI-native platform built to amplify expertise and revolutionise the way people practice law, leading to exceptional outcomes for clients and lawyers.
Lawhive Labs is how we bring this vision to life. It's our frontier lab that combines top engineering, design, AI and legal talent from around the world, joining forces to build the future of law.
We’re backed by top-tier investors, including Google Ventures, Balderton Capital and TQ Ventures, and in December 2025, we secured $60M Series B funding round to facilitate international expansion and to grow our team.
We’re headquartered in London and in 2025 successfully launched in the US…and we’re just getting started.
The Role
As Lawhive’s first Brand Lead, you’ll work with our Founders to define and scale Lawhive’s brand at a pivotal moment of growth as we continue to build our presence in the US. You’ll craft our positioning, voice, and visual identity from the ground up.
From shaping our narrative to leading brand integration through acquisitions, you’ll build a brand architecture that scales as we do. You’ll drive high-impact campaigns, set the creative bar, and ensure every touchpoint reinforces who we are and why we win.
Build the brand from scratch
Develop and execute a comprehensive brand strategy, establishing Lawhive's positioning, voice, and visual identity
Create brand guidelines and frameworks that can scale across acquired companies and new markets
Define our brand narrative and messaging architecture to establish Lawhive as a leader in the legaltech landscape
Drive brand awareness and equity
Build and execute integrated marketing campaigns that establish Lawhive as a category leader
Develop partnerships and collaborations that elevate brand visibility in key audiences
Craft compelling brand stories that resonate with legal professionals, clients, and stakeholders
Drive Brand integrations
Develop brand integration strategies for acquired companies, building a unified brand architecture
Partner with our Corporate Development team to ensure smooth brand transitions that maintain customer trust
Create playbooks for brand consolidation and portfolio management
Own creative and content direction
Lead creative development across all channels including digital, social, events, partnerships, and traditional media
Collaborate with Product, Marketing, and Sales teams to ensure brand consistency across the customer journey
Build and manage relationships with agencies, freelancers, and creative partners
Establish measurement and optimization
Define brand KPIs and tracking methodologies to measure awareness, perception, etc.
Use data and insights to continuously refine brand strategy and creative execution
Report on brand health and impact to executive leadership
What You'll Bring
You’ll be a great fit for this role if…
7+ years of experience in brand building, with a proven track record of establishing brands in competitive markets
Experience with both B2B and B2C Brand Marketing
Experience building a brand from the ground up or significantly repositioning an existing brand
Deep understanding of brand strategy, positioning, and architecture
Portfolio demonstrating exceptional creative judgment and execution across multiple channels
Experience working in fast-paced, high-growth startup environments
Strong storytelling skills with the ability to craft narratives that resonate across diverse audiences
Interview process
Introductory call with our Talent team
1:1 with our Co-Founder & CEO
Case Study Assessment
Values interview with our Co-Founder & Head of AI
We offer!
Benefits
🩺 Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover
✈️ Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave
💰 401k: Matching contribution up to 2% of salary
💰 Equity: Options in Lawhive LTD
Diversity at Lawhive
At Lawhive we know that diversity of thought is critical to delivering outlier outcomes. As such, we’re always working hard to ensure we build a diverse, inclusive team. We’re not yet where we want to be but as we scale we’ll only ever increase the focus we apply to this.