Brand Manager
About Poshmark
Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.
Job Description
As a Brand Manager, you will play a key role in bringing Poshmark’s brand strategy to life across channels and teams. This role will support the rollout of our brand refresh, help manage integrated brand initiatives, and execute our content strategy with cross-functional partners.
You’ll serve as the connective tissue of the brand team — ensuring consistency, elevating execution, and helping teams across the organization translate the brand strategy into cohesive, impactful work. The ideal candidate is organized, collaborative, creatively minded, and excited to help build the next chapter of Poshmark’s brand.
Responsibilities
Support the rollout and adoption of Poshmark’s refreshed brand identity by managing brand guidelines, toolkits, and cross-functional enablement.
Execute integrated brand initiatives (retail, product, and cultural moments) by coordinating timelines, partners, and creative assets.
Contribute to brand content strategy by supporting top-of-funnel creative, organic social evolution, UGC/influencer guidelines, and cultural content pillars.
Manage quarterly brand photoshoots in partnership with Creative and Social, ensuring a steady pipeline of fresh, on-brand assets.
Maintain strong cross-functional alignment by partnering with Creative, Growth, Community, Product, and People Ops to ensure cohesive brand expression across all touchpoints.
6-Month Accomplishments
Brand Book shared and socialized across departments through coordinated roadshow sessions.
Brand guidelines consistently implemented across owned touchpoints.
Supported delivery of at least one major brand initiative (PoshFest, cultural milestone).
Partnered with Social on early evolution of the organic content strategy, including UGC and influencer guidelines.
Successfully coordinated a quarterly photoshoot and delivered fresh assets for cross-team use
12+ Month Accomplishments
Brand refresh fully incorporated across key surfaces with increased consistency and creative quality.
Supported execution of integrated brand initiatives throughout the year with strong cross-functional coordination.
Quarterly photoshoot workflow established and delivering a steady pipeline of assets.
Brand processes, templates, and guidelines maintained and widely adopted across teams.
Recognized as a reliable partner and go-to resource for brand consistency and execution support.
Requirements
5+ years of experience in Brand Management, Brand Marketing, Creative Project Management, Growth Marketing, or related roles.
Experience supporting brand refreshes, campaign execution, or integrated marketing initiatives.
Strong organizational and project management skills; able to coordinate multiple stakeholders and timelines.
A creative eye with the ability to review and provide constructive feedback on brand content.
Excellent communication skills and ability to collaborate with cross-functional teams.
Comfortable in a fast-paced, evolving environment.
Experience working with Creative, Social, or Marketing teams preferred.
Interest in the secondhand space, consumer brands, or marketplaces a plus.