Director, Product Marketing
About Poshmark
Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.
About the Role
The Director of Product Marketing sits at the intersection of Product, Growth, Marketing, Merchandise Strategy, and Supply Partnerships. This role defines how Poshmark shows up to buyers and sellers - shaping positioning, messaging, and go-to-market strategies that drive product adoption, engagement, and growth across our two-sided marketplace.
You will build a deep understanding of our community to influence product strategy, ensure products solve real user problems, and clearly communicate their value across all touchpoints. This role is both highly strategic and hands-on, with significant cross-functional leadership.
Responsibilities
Product Narrative, Positioning, and Messaging
Define value propositions and messaging frameworks for both buyers and sellers across all key product lines—listings, pricing tools, offers, authentication, payments, and logistics.
Develop clear, compelling product narratives that translate complex marketplace mechanics into simpler, user-centric benefits.
Ensure consistent storytelling across all relevant channels, including in-product, marketing, lifecycle, and external communications.
GTM Strategy for Major Product Launches and Enhancements
Lead GTM strategy for major product launches and enhancements, including:
Feature positioning and differentiation
Target segmentation and audience prioritization
Rollout plans, pilots, and experimentation frameworks
Launch KPIs, adoption goals, and success measurement
Partner closely with Product, Growth, Marketing, and Analytics to execute launches with impact
User and Market Insight
Build a deep, data-informed understanding of buyer and seller behavior, including:
Seller motivations, barriers, and growth drivers
Buyer discovery patterns and price sensitivity analysis
Trust, loyalty, and retention drivers
Category-specific drivers and behaviors
Translate insights into product requirements, positioning strategies, and new programs that unlock growth.
Lifecycle & Engagement Marketing
Activate new users into buyers and sellers
Increase listings, conversion, and repeat purchase
Improve long-term engagement and lifetime value (LTV)
Build personalized, segmented journeys aligned to category interest, lifecycle stage, and price behavior
6-Month Accomplishments
Established a clear, unified product narrative
Developed and socialized a core product messaging and positioning framework for buyers and sellers across key product areas
Aligned cross-functional partners on who each product is for, what problem it solves, and why it matters
Identified and addressed gaps or inconsistencies in existing messaging across in-product, lifecycle, and marketing channels
Built strong cross-functional operating cadence
Established trusted working relationships with Product, Growth, Data Analytics, Marketing, and Merchandise Strategy leaders
Defined clear GTM roles, responsibilities, and decision rights for major launches
Introduced a repeatable GTM planning process for product launches and enhancements
Led 1–2 high-impact product launches or major enhancements
Owned end-to-end GTM strategy, including positioning, audience targeting, rollout plans, and success metrics
Partnered with Data to define adoption and engagement KPIs and early indicators of success
Delivered post-launch insights and recommendations to influence iteration or expansion
Developed a strong understanding of buyer and seller behavior
Synthesized qualitative and quantitative insights around seller motivations, buyer discovery behavior, trust drivers, and category dynamics
Identified 2–3 high-leverage insights that influence product roadmap, messaging, or lifecycle strategy
Established a clear point of view on key growth levers within the two-sided marketplace
12+ Month Accomplishments
Institutionalized product marketing excellence
Embedded consistent product positioning and storytelling across in-product experiences, lifecycle marketing, and external channels
Created durable frameworks, playbooks, and tooling that enable teams to scale launches and messaging efficiently
Elevated product marketing as a strategic partner in roadmap planning and prioritization
Driven measurable adoption and engagement outcomes
Demonstrated clear impact on product adoption, listings growth, conversion, repeat purchase, or LTV, tied to GTM and lifecycle strategies
Improved launch performance through experimentation, segmentation, and iteration
Partnered closely with Growth to optimize activation and engagement journeys for buyers and sellers
Influenced product strategy through user and market insight
Regularly surfaced actionable insights that shape product investments and go-to-market decisions
Helped identify new opportunities across categories, price tiers, or seller cohorts
Strengthened Poshmark’s ability to build products that solve real community needs and scale marketplace liquidity
Built and led a high-performing product marketing function
Attracted, developed, and retained top product marketing talent
Set clear goals, expectations, and success metrics for the team
Established Poshmark Product Marketing as a thought partner internally and a differentiator externally
Requirements
8–10 years of experience in product marketing, growth marketing, or related roles, with at least 5+ years in a senior or leadership capacity
Proven experience leading go-to-market strategy for complex products, ideally within a two-sided marketplace, e-commerce, or consumer technology platform
Demonstrated success influencing product direction through customer insight and data
Strong ability to translate complex product and marketplace mechanics into clear, user-centric value propositions
Deep understanding of funnel metrics, lifecycle marketing, experimentation, and growth frameworks
Comfort working with data and analytics to define success, measure impact, and inform decisions
Exceptional collaborator with experience influencing without authority across Product, Engineering, Growth, Analytics, and Partnerships
Ability to drive alignment and momentum across diverse stakeholders with competing priorities
Executive-ready communication skills, both written and verbal
Highly hands-on leader who can move seamlessly between strategy and execution
Strong project management and prioritization skills in fast-moving environments
Bias toward action, testing, and iteration
Deep empathy for buyers and sellers and a passion for building community-centric products
Comfort operating in ambiguity and evolving environments
High ownership, curiosity, and growth mindset