Business Development Manager (Financial Services)

About Busha

Busha is a leading digital asset exchange and financial services platform, enabling individuals and businesses to buy, sell, and manage digital assets securely and compliantly. We are building the future of finance across Africa, with a strong focus on trust, innovation, and long-term value creation.

As we scale, we are looking for commercially driven sales professionals from banks, financial institutions, and fintechs who understand structured selling, relationship management, and revenue growth.

There are a few things we look for across all hires we make at Busha, regardless of role or team. We assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning.

Overview: The Business Development Manager will be responsible for driving revenue growth by acquiring and managing high-value customers, institutional clients, and strategic partners. This role is ideal for professionals with experience in banking sales, relationship management, corporate banking, wealth management, or financial advisory roles, who are looking to transition into a high-growth fintech environment.

You will own the full sales cycle, from prospecting and relationship building to deal closure and account growth.

Responsibilities:

• Identify, prospect, and acquire new customers across retail, HNIs, SMEs, and institutional segments.
• Develop and execute sales strategies to meet and exceed revenue targets.
• Drive end-to-end sales cycles including lead generation, pitching, negotiation, and closing.
• Leverage experience from banking or financial institutions to identify market opportunities.
• Convert existing financial services relationships into active Busha users.
• Develop and execute business development strategies to drive user acquisition, transaction volume, and revenue growth.
• Identify new market opportunities and develop entry strategies for crypto, FX, and cross-border payments.
• Expand Busha’s footprint by developing business cases for new markets and product lines.
• Build and manage relationships with financial institutions, payment service providers, and key fintech/crypto stakeholders.
• Negotiate and onboard large volume traders and enterprise partners.
• Identify and secure partnerships with banks, remittance providers, and FX liquidity partners to enhance Busha’s service offerings.
• Support the development of the go to market strategy, including a list of prioritized client and solution opportunities, a detailed view of the revenue opportunity, and a market engagement plan.
• Lead initiatives to drive revenue growth through high value B2B Partnerships and institutional onboarding.
• Use data-driven insights to measure and refine business development efforts.
• Work closely with the legal and compliance team to ensure all business development initiatives align with regulatory requirements.
• Develop solid projects pipeline, drive conversions over time, and secure revenue growth over time.
• Identify and attend appropriate industry events and speaking engagements.
• Stay ahead of industry trends, regulatory changes, and competitor strategies to keep busha competitive.

The ideal employee must have

• 3–7 years of experience in sales, business development, or relationship management within:
  • Commercial or Retail Banking
  • Corporate Banking
  • Wealth Management
  • Financial Advisory
  • Fintech or Financial Services
• Established connections with banks, PSPs and FX liquidity providers.
• Familiarity with compliance, AML policies, and global crypto/FX regulations.
• Proven track record of closing high value partnerships and driving B2B sales.
• Experience as a Relationship Manager, Business Development Officer, Account Manager, or Sales Lead
• A strong client portfolio or network
• Comfort selling regulated financial products
• A track record of meeting or exceeding revenue targets
• Confidence engaging senior decision-makers

Nice to Have

• Experience selling financial, investment, or technology-enabled products.
• Existing network within banks, financial institutions, or corporate organizations.
• Knowledge or interest in fintech, digital assets, or emerging financial technologies.

Why join Busha?

• Opportunity to transition into a high-growth fintech environment
• Competitive compensation with performance-based incentives
• Exposure to innovative financial products and emerging markets
• A collaborative team culture that values ownership and impact