Business Development Manager, Strategic Accounts - TrainingPeaks

Company Information

Join the Team Powering the World's Best Endurance Athletes

At TrainingPeaks, we believe that behind every great athlete is a great coach and the right technology to help them reach their potential. Our platform is trusted by Tour de France winners, Olympic gold medalists, and everyday endurance athletes to plan, track, and analyze their training. Whether you're a performance-driven athlete, a passionate coach, or someone who simply thrives on building tools that empower others, TrainingPeaks is where ambition meets impact.

As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

General Summary

As a Business Development Manager (BDM), you will be responsible for the strategic growth and management of the company’s most significant high-value accounts. While our Customer Success team manages the broader coach base through automation and scale, the BDM focuses on elite partners that represent critical marketing and expansion opportunities. You will act as a primary business consultant, identifying untapped revenue streams and negotiating agreements that align with the company's long-term financial objectives.

Core Functions: 

• Strategic Account Management: Independently develop and execute long-term business plans for high-value accounts, ensuring alignment between the partner's goals and TrainingPeaks’ growth trajectory.
• Revenue Expansion & Negotiation: Lead the end-to-end negotiation process for renewals and expansions. You have the authority to negotiate pricing, terms, and service levels to secure the most favorable outcomes for the organization.
• Partnership Strategy: Identify and cultivate marketing and co-branding opportunities within your portfolio that provide value beyond direct subscription revenue. 
• Domain Expertise & Strategic Consultation: Proven experience partnering with or working as a coach who utilizes the TrainingPeaks or TrainHeroic platforms to train athletes; must possess the ability to leverage this technical proficiency to provide professional-grade consultation and identify high-value growth opportunities for elite partners.
• Market Intelligence & Consulting: Act as a subject matter expert, analyzing industry trends and competitive intelligence to advise your accounts on business transformation and product adoption. 
• Financial Forecasting: Collaborate with leadership to forecast revenue and identify growth opportunities within your specific business segment. 
• Cross-Functional Leadership: Partner with Sales, Marketing, and Product teams to design specialized "white-glove" initiatives for top-tier accounts, ensuring these strategies are consistent with the brand's premium positioning. 
• Brand Representation: Represent the company at major industry trade shows and executive-level meetings, serving as the lead voice for your business segment.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Required Qualifications:

• 4+ years of experience in Business Development, Enterprise Sales, or Strategic Account Management, with a proven track record of managing high-value portfolios and meeting high-dollar expansion targets. 
• Demonstrated ability to exercise independent judgment when making decisions that impact the company's financial standing and long-term partnerships.
• Advanced contract negotiation skills, including experience managing complex pricing structures and legal terms. 
• Exceptional interpersonal and executive-presence skills, with the ability to influence stakeholders and navigate high-pressure business environments.
• Mastery of CRM systems (HubSpot) to analyze data and drive strategic initiatives, rather than just tracking daily tasks. 
• Willingness and ability to travel up to 25% of the time for customer visits and trade shows.

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Benefits

Compensation:

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $78,518 - $130,864. We typically hire at the lower to mid-point of the range, with the top end reserved for internal growth and exceptional performance. Actual pay depends on factors like experience, technical depth, geographic location, and alignment with internal peers.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers. 
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures.  Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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