Sales Development Representative

BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward.

At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion.

As a Sales Development Representative (SDR) at BlueCat, you will drive pipeline generation within a defined geographic territory. 

This is a quality-driven sales development role focused on building well-qualified opportunities that are positioned to advance through the sales cycle. 

You will engage inbound opportunities and execute strategic outbound outreach, lead thoughtful discovery conversations, create strong Stage 0 opportunities, and collaborate closely with Account Executives to ensure early-stage alignment and momentum. 

Once an opportunity is created, the Account Executive assumes ownership. However, you remain engaged to support opportunity momentum and assist with customer re-engagement when necessary. 

Success in this role is measured by opportunity progression and overall pipeline impact — not just activity levels. 

What You’ll Do 

Generate new pipeline within your assigned geographic territory 

Engage inbound leads and execute outbound outreach across organizations in your region, prioritizing opportunities based on strategic fit and potential impact 

Lead discovery conversations with technical leaders (Infrastructure, Network, Security) and senior decision-makers (Director, VP, and C-level where appropriate) 

Uncover business priorities, operational challenges, and buying dynamics 

Create well-qualified Stage 0 opportunities supported by defined business or technical drivers, identified decision-makers, timeline signals, and a clear next step 

Transition opportunities to the aligned Account Executive with strong context and documentation 

Maintain thorough and actionable notes in Salesforce, including discovery insights and agreed next steps 

Partner closely with Account Executives to maintain alignment and visibility into early-stage activity 

Monitor opportunity momentum and assist with re-engagement if progress stalls 

Contribute to improving conversion rates and overall pipeline health within your region 

What Success Looks Like 

Consistent creation of high-quality Stage 0 opportunities 

Strong conversion of SDR-created opportunities into Stage 1 and continued advancement 

Clear, actionable discovery documentation that enables efficient AE execution 

Effective collaboration and trust with Account Executives 

Proactive follow-through when opportunities lose momentum 

Disciplined CRM hygiene and thoughtful territory management 

What We’re Looking For 

We’re looking for individuals who want to build a long-term career in sales and thrive in a structured, collaborative environment. 

You are: 

Comfortable engaging both technical professionals and executive leaders 

Curious and able to connect technical challenges to business impact 

Thoughtful in how you qualify and document opportunities 

This position has a base salary range of $48,000–$58,000 per year, plus a target commission of $20,000 annually. Total on-target earnings (OTE) are $68,000–$78,000, based on achieving established performance targets.

The role is for an existing vacancy.

If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture. At our core, we champion values such as transparency, curiosity, respect, and above all, the pursuit of enjoyment.

In addition, we offer a range of appealing perks, including:

A Professional Development Budget

Dedicated Wellness Days and Wellness Week

A Lifestyle Spending Account

An Employee Recognition Program

Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team!

BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.