Channel Marketing Manager (Partner & Indirect Sales)
About us
Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 160,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster!
About the role
As Indirect Marketing Manager, you’ll drive Yodeck’s growth via channel partners and indirect partners. This includes partner acquisition, enablement, and joint co-marketing campaigns to generate net-new customers and expand usage within the existing base.
You will collaborate with Product Marketing for messaging and positioning, while owning the partner campaign calendar, traditional outreach programs (events, expos), and partner-driven revenue programs.
Responsibilities
Partner Acquisition & Recruitment
- Lead the marketing efforts to attract, recruit, and onboard new partners (resellers, white-label, MSPs, distributors).
- In charge of defining the channel IPP, segmenting the base accordingly and building campaigns to recruit and energise similar partners.
- Design and execute outreach campaigns. Using events, associations and direct campaigns to unlock new engagement on a global scale.
- Collaborate with Channel Sales to target and qualify partner opportunities.
Partner Enablement & Co-Marketing
- Execute co-marketing campaigns with partners: webinars, bundles, vertical promotions. Building on established markets and opening up new geographies.
- Define and build innovative ways partners can drive new business via Yodeck, using our assets and marketing co-funds to drive growth.
- Support onboarding of new partners with messaging, assets, and onboarding flows. Ensuring that our Partner Platform holds all the assets they need to be successful.
GTM Activation & Campaign Execution
- Translate PMM-delivered messaging and GTMs into partner-ready campaigns. You have a global remit, so ensure engagement reflects different cultures and approaches.
- Manage communication messaging, working with the Lifecycle Marketing team to optimise HubSpot workflows and effectively rollout to partners.
- Track usage of partner materials and engagement across different partner tiers. Identify signals to improve engagement and maximise the partner network contribution.
Performance & ROI Management
- Analyze partner marketing ROI: new logos, expansion MRR, churn, activation, and utilization rates.
- Own budget allocation, partner MDF, and campaign effectiveness tracking.
Requirements
- 10+ years in B2B SaaS channel or indirect marketing roles, with global experience
- Curious mindset, looking to challenge conventional thinking
- Strategic growth mindset and commercial acumen in a high velocity environment
- Strong understanding of partner ecosystems, co-marketing, and channel sales cycles
- Experience launching partner campaigns, onboarding flows, and co-marketing.
- Exposure to partner ecosystems (VARs, distributors, white-label, or affiliates)
- In-depth understanding of partner support platforms, such as Impartner or PartnerStack
- Strong project management and CRM/automation tool skills (HubSpot preferred)
- Comfortable representing marketing at events, expos, or in partner-facing situations
- Bonus: Knowledge of the digital signage sector or wider AV industry
Benefits
- Competitive salary
- Company-wide bonus scheme and a great Stock Option plan
- Amazing workplace, certified as Great Place to Work
- Hybrid Work From Home policy
- Office gym, nutritionist, and meal vouchers
- Individual training budget for professional development
- Private medical insurance plan
- Fun and collaborative start-up environment (with amazing offices!)
- Flexible working arrangements
- Commuting Expenses
- Equal opportunity and workplace diversity
As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people’s contributions.