Chief of Staff to CEO

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

If you are local to the San Francisco Bay Area, this role requires working from our Emeryville, CA office 1-2 days per week. Non-local candidates should expect frequent travel to this location.

What the Role Is

Babylist is looking for a hands-on Chief of Staff to the CEO who is both a strategic partner and a builder. You’ll help turn vision into product experiences, experiments, strategic opportunities, and cross-functional initiatives that move the business forward. This role is deeply product- and growth-oriented: you will work closely with our CEO, Product, Design, Engineering, Marketing, and Operations to shape priorities, drive clarity, and accelerate execution on the most important company initiatives.

You’ll oversee 2–4 high-impact priorities at any given time — often tied to user experience, growth levers, marketplace performance, or evaluating new opportunities. You create momentum by bringing structure to ambiguity, communicating effectively through crisp narratives and executive-level decks, and ensuring the most important work stays focused and moving forward.

You’ll partner directly with our CEO, Natalie Gordon, who combines the vision and product instincts of a founder with the discipline and clarity of an experienced CEO. She is deeply engaged in understanding our users, setting long-term strategy, and shaping the product and business with intention. Natalie values strong thinkers who bring perspective, structure, and high-quality execution. This role offers meaningful exposure to a thoughtful, product-oriented CEO with a clear long-term vision.

Who You Are

• 10+ years of experience in product, marketplace, consumer, or general management roles within high-growth companies (a consumer background is a plus, but not required).
• Product fluent with strong builder instincts — experienced working in or alongside product teams, with the ability to use data, research, and user signals to shape decisions.
• Former PM, early-stage operator, or ex-consultant/VC who thrives on broad strategic impact and brings structure to ambiguity
• Nice to have: Experienced evaluating or working on M&A or partnership opportunities, with the ability to assess product fit, user value, and integration complexity.
• Financially literate and comfortable building simple models and business cases with Finance.
• Exceptional writer and storyteller — able to craft clear narratives, simplify complex topics, and build high-quality executive-level presentations and documentation.
• Highly cross-functional, comfortable working fluidly with Product, Design, Engineering, Marketing, Operations, and Finance
• Bias toward action, with willingness to get into the details, troubleshoot issues, and ensure forward momentum.
• High judgment and trustworthiness, able to navigate sensitive information and executive-level decision-making with discretion.

How You Will Make an Impact

• Drive the company’s highest-priority initiatives (2–4 at a time), from problem definition through launch and iteration.
• Evaluate potential M&A and partnership opportunities by assessing product fit, user value, market alignment, and integration requirements.
• Partner with Product, Engineering, Operations, and People leaders to evaluate potential acquisitions, form a clear point of view, and summarize recommendations for CEO and executive decision-making.
• Partner with the CEO and functional leaders to develop acquisition business cases, integration plans, and 90-day post-close execution roadmaps.
• Create crisp, executive-ready narratives, memos, and presentations that clarify priorities, drive alignment, and support CEO and board-level communication.
• Translate vision into action by breaking ambiguous concepts into concrete problem statements, roadmaps, and milestones.
• Create leverage for the CEO by keeping initiatives moving without constant intervention, anticipating needs, and aligning stakeholders.
• Improve company-wide clarity and communication through narratives, docs, presentations, and cross-functional alignment.
• Identify and unblock constraints across product decisions, resourcing needs, or cross-team coordination gaps.
• Establish durable systems and operating rhythms (cadences, dashboards, planning rituals) that improve organizational execution over time.
• Elevate decision-making by bringing data, insight, and structured thinking to conversations with the CEO, execs, and cross-functional teams.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$276,000 to $298,000

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Important Notices

Interview Process & ConsentBabylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview IntegrityDuring the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official CommunicationAll communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

SMS ConsentYou may opt in to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information.