Content Strategist
About the Role
Are you a content marketing enthusiast who believes in the power of digital storytelling to educate customers, build brand loyalty, and drive sales? Are you a skilled editor and writer who wants to work with an established company to build and grow its content marketing strategy in a rapidly evolving digital landscape?
If so, LV Collective might be the perfect place for you. We're a fast-growing, energetic company with a passion for design and cutting-edge innovation. The right candidate is a savvy wordsmith with a knack for writing and the ability to interview subject matter experts and turn that information into compelling web content at scale — while using data to make every piece smarter.
Your key goal will be to produce content that expands our digital footprint, builds brand awareness, and generates leads. You'll own our content strategy, shape our editorial voice, and stay at the forefront of SEO and generative search — all while keeping an eye on what the numbers are telling you.
Job Responsibilities
Content Strategy & Creation
- Build and manage a content/editorial calendar that attracts a qualified audience to our owned properties
- Create fresh content for our learning center and website — blogs, case studies, landing pages, emails, and more
- Write copy for marketing collateral, web pages, award nominations, presentations, and other digital and print materials
- Proofread and copy-edit marketing materials for clarity, style, tone, spelling, grammar, and AP style consistency
- Assist with content strategy development, including pillar content campaigns and client persona creation
- Leverage AI-assisted content workflows (including prompt engineering, custom GPTs, and custom AI agents) to improve efficiency, consistency, and scalability without sacrificing quality or brand standards
- Help support and guide intern content contributors within established workflows
SEO & Generative Search Optimization
- Stay on the cutting edge of AI trends and search landscape changes, optimizing content for both traditional SEO and emerging generative search experiences
- Conduct keyword research and translate insights into high-performing content briefs
- Continuously refine content strategy to improve search visibility and user experience as platforms and algorithms evolve
Analytics & Performance
- Evaluate and measure the success of content campaigns; use data to recommend improvements and inform future strategy
- Track key metrics like sessions, bounce rate, and conversions to understand what's moving the needle
- Continuously test and refine — run A/B tests on headlines, CTAs, and email subject lines
Marketing Automation & Lead Generation
- Optimize lead nurturing processes through email, content, landing pages, and other digital channels
- Assist with inbound marketing strategies including lead scoring, progressive profiling, and internal campaigns
- Manage marketing and sales lists and develop targeted lists as needed
Other
- Assist with website updates and maintenance, especially blog posts, case studies, and bios
- Assist with other duties and special projects as assigned
Requirements
Qualifications
Education & Experience
- 2-3 years of experience in content marketing, SEO, or a related field
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- A portfolio of published content across digital platforms
Business Skills
- Exceptional writing and editing skills with a strong command of grammar and AP style
- Familiarity with SEO best practices and tools (SEMrush, Ahrefs, Search Console)
- Proficiency in WordPress; familiarity with HTML is a plus
- Experience with marketing automation tools (HubSpot, Mailchimp)
- Comfortable using AI tools (ChatGPT, Claude) as part of content creation workflows
- Confident interpreting performance data and turning insights into action
Bonus Points If...
- You're passionate about how AI is reshaping search and content discovery
- You have hands-on experience building AI-assisted content workflows
- You enjoy mentoring others and helping teams adopt new tools
- You love feedback and thrive in a highly collaborative environment
Benefits
LV Collective offers a collaborative, fun, and flexible work environment inside its beautifully designed office in Downtown Austin, Texas. Perks include unlimited paid time off, a pet-friendly office culture, a fully stocked breakroom with snacks, coffee, and sparkling water, free parking, and competitive benefits including 401k, medical, vision, and dental. Team happy hours and lunches happen often, and ping pong matches daily.