Digital Marketing Analyst
About the Role
Are you the kind of marketer who opens a dashboard the way other people open social media, just to see what's happening? Are you someone who loves finding the insight buried in the data and then actually doing something about it?
If so, LV Collective might be the perfect place for you. We're a fast-growing, energetic company with a passion for design and cutting-edge innovation. The right candidate is equal parts analyst and builder, someone who gets genuinely excited about owning something, figuring it out, and making it better than it was before.
This role comes with real ownership. You'll run our analytics function, shape our content strategy, and be one of the key people driving how we show up digitally. You'll also be at the front of our AI efforts, not just using the tools but building with them.
Job Responsibilities
Analytics and Performance
This is yours to own. You'll be the person on the marketing team who knows exactly what's working, why it's working, and what we should do next. No one is going to hand you a playbook here, you'll build it.
- Own the analytics function for the entire marketing team: track sessions, bounce rates, conversions, and lead quality across all channels
- Build dashboards that actually get used, presenting performance insights in a way that drives real decisions
- Evaluate campaign performance end-to-end and turn findings into a clear path forward
- Continuously test and refine strategies, running A/B tests on headlines, CTAs, landing pages, and email subject lines
SEO and Generative Search Optimization
Search is changing fast and you'll help us stay ahead of it. That means understanding where traditional SEO is today and where AI is taking it tomorrow.
- Stay on the cutting edge of AI trends and search landscape changes, testing and optimizing content for both traditional SEO and emerging generative search experiences
- Research, report, and analyze SEO performance data and translate findings into prioritized action plans
- Conduct keyword research and develop data-driven content briefs
- Continuously refine content strategy to improve search visibility and user experience as algorithms evolve
Content Strategy and Creation
Data without great content is just numbers. You'll have a real hand in shaping what we publish and how we say it, grounding every content decision in audience insights and performance data.
- Build and manage a content/editorial calendar that attracts a qualified audience to our owned properties
- Write and edit content for our learning center, website, and email campaigns, informed by what the data says works
- Write copy for marketing collateral, web pages, presentations, and other digital and print materials
- Research and write compelling award nominations that showcase what makes LV Collective exceptional
- Assist with content strategy development, including pillar content campaigns and client persona creation
- Proofread and copy-edit marketing materials for clarity, tone, spelling, grammar, and AP style consistency
- Help support and guide intern content contributors within established workflows
The AI Frontier
We want a builder, not just a user. This is a wide open space at LV Collective and you will have real influence over how we approach it.
- Leverage AI-assisted workflows (prompt engineering, custom GPTs, and custom AI agents) to improve efficiency and scalability without sacrificing quality
- Actively experiment with new tools, bring back what works, and help the team adopt new ways of working
Marketing Automation and Lead Generation
- Optimize marketing automation and lead nurturing processes through email, content, and landing pages
- Assist with inbound marketing strategies including lead scoring, progressive profiling, and internal campaigns
- Manage marketing and sales lists and develop targeted lists as needed
Other
- Assist with website updates and maintenance, especially blog posts, case studies, and bios
- Assist with other duties and special projects as assigned
Requirements
Qualifications
Education and Experience
- 2-3+ years of experience in digital marketing, marketing analytics, SEO, or a related field
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven experience using data to inform and improve content or campaign strategy
Business Skills
- Proficiency with analytics tools: GA4, Search Console, SEMrush or Ahrefs
- Experience with marketing automation tools like HubSpot or Mailchimp
- Strong enough writing and editing skills to create and refine content independently
- Familiarity with SEO best practices and how search algorithms are evolving with AI
- Hands-on experience with AI tools (ChatGPT, Claude, etc.) and genuine curiosity about building with them, not just using them
- Comfortable working in evolving systems and contributing to process improvement
Bonus Points If...
- You have built custom AI agents, GPTs, or automated marketing workflows
- You have a deep understanding of generative AI and its impact on search rankings and content discovery
- You have a point of view on where AI is taking digital marketing and you are excited to help shape our approach
- You enjoy helping others learn and adopt new tools and processes
- You love feedback and thrive in a highly collaborative environment
Benefits
LV Collective offers a collaborative, fun, and flexible work environment inside its beautifully designed office in Downtown Austin, Texas. Perks include unlimited paid time off, a pet-friendly office culture, a fully stocked breakroom with snacks, coffee, and sparkling water, free parking, and competitive benefits including 401k, medical, vision, and dental. Team happy hours and lunches happen often, and ping pong matches daily.