Commercial Finance Analyst
Swoon was founded in 2012 to create distinctive designs that owners will want to keep forever and a lofty goal to spark home obsession everywhere.
We design original pieces in-house, and our innovative NPD process quickly discovers the next trend. Our testing platform ensures designs sell online at their intended price, and our data-led approach grows sales within families exponentially. Our business model cuts out expensive overheads like shops and overstocked warehouses, making our prices affordable.
Our distinctive look unlocks collaborations with leading retailers like John Lewis and many more. This diversified growth strategy is powering our brand to a significant market share. And we’re just getting started…
We are looking for a highly ambitious, part qualified FP&A Analyst to act as the commercial co-pilot to our Finance Director. At Swoon, FP&A isn't just about reporting history; it’s about architecting our financial future.
This role sits at the heart of the business You will own the models that drive our most critical decisions - from managing our rolling cash forecast to stress-testing the ROI of a new dropship partnership. We are an inventory-heavy business where lead times and margins are everything. You’ll be responsible for maintaining the margin guardrails, ensuring we maintain a healthy relationship between top line revenue and contribution.
We’re a small team of 25 and this is the sole FP&A role in the business. You’ll be super motivated at the opportunity to have a real impact on our performance and bottom line from the get go and hungry to develop fast into an FP&A manager and further.
Responsibilities
Strategic Modelling & Cash Management
- Own the 3-Way Model: Take ownership of the integrated P&L, Balance Sheet, and Cash Flow + management of the rolling cash forecast
- Own the budgeting & reforecast: Lead the quarterly reforecast process and the 3-year strategic plan, ensuring all departmental assumptions are stress-tested.
- Support with board Reporting: Support the FD in preparing monthly and quarterly board packs, translating complex variances into clear, actionable narratives for stakeholders.
Commercial Guardrails & Margin Mastery
- Own SKU-Level Profitability: Partner with the merchandising and operations team to report on the "Margin Stack" from factory to front door. You will flag risks and coordinate margin improvement strategies to ensure we hit our targets
- Implement Trading Guardrails: Provide absolute clarity on trading performance across Swoon and Dropship partners, challenge assumptions and coordinate actions to hit target
- Sign off buying proposals: work with merch to build buying proposals and present to FD for sign off
- Returns & Failure Analysis: Work with Ops to monitor the cost of failure and own improvement roadmap
Data Stack
- Build automated reporting: Build dashboarding skills in BI tool (Sigma) and own finance automation roadmap. Replace manual data pulls to free up your time for high-level analysis.
- Own variance analysis: monthly updates on performance, breaking down variance to target based on volume, price and mix
- Own monthly P&L reviews with business stakeholders: present overview of performance for each channel and drive improvements process
- AI roadmap: Support data manager with AI process improvements and roadmap
Business Partnering & Decision Support
- Dropship Growth: End to end support from building and signing off P&Ls for new partners to reporting on profitability monthly and driving margin improvements
- Meeting Leadership: Join weekly trading sessions, support with financial decision making, escalate and mitigate risks quickly and help drive teams to capitalise on opportunities.
- Business Case Appraisal: Act as a gatekeeper for ROI. Review business cases for new partners or Capex and provide a objective Approve/Reject recommendation to the FD.
Requirements
Experience
- Experience: 2–3 years in an FP&A or Commercial Finance role within retail, hospitality, FMCG, or D2C. You must understand inventory-heavy business models.
- Qualification: has started studying towards a professional accounting qualification (ACCA/CIMA/ACA)
- Technical Skills: * Expert-level Excel/Google Sheets (Financial modelling is your second language).
- Experience with (or a burning desire to master) SQL and BI tools like Sigma
Mindset:
- Proactive: You don't wait to be told there is a risk; you find it and bring the solution.
- Direct: You can hold your own in a room with the CEO, FD and Department Heads.
- Operational: You care about the how things work operationally as much as the impact on the P&L
- Can travel to London one day per week
Benefits
Compensation & Benefits
- Competitive salary
- Share options programme
- Profit share scheme
- Wellbeing allowance
- Pension scheme
- Private medical cover for you and your family
Holidays, working environment and other perks
- 27 days holiday rising to 30 with tenure
- 4 months of summer hours finishing at 1 PM on a Friday (we’re currently trialling rolling this out permanently!)
- Free furniture on each anniversary of employment
- Friends & family discount of 20%
- Remote working 4x days per week