Content Marketing
Who We Are
Zefir is building an AI-transaction layer for home sales in Europe, starting in France: an AI agent runs the entire sale and purchase journey end-to-end, orchestrating local brokers, portals, buyers, and documents.
Backed by over $55 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.
The Role
At Zefir, content is not decorative, it is a business lever.
The Content Marketing role sits at the heart of our strategy: turning complex topics (real estate, data, product, market insights) into clear, actionable, and high-impact content that drives both B2C and B2B growth.
Reporting to Constance, our Growth Lead, this role is designed for someone who loves to produce, test, iterate, and measure. Someone who understands that content can serve both brand awareness and conversion, both brand equity and performance. You will work across the entire funnel, activation, nurturing, acquisition, and sales enablement in close collaboration with the Brand, Growth, Product, and Sales teams.
Key Responsibilities
1. Performance-Driven & Activation Content
Create high-impact content for:
Activation campaigns (emails, landing pages, ads)
Webinars and events (scripts, materials, follow-ups)
White papers, guides, and studies
High-value articles (SEO and conversion-focused)
You will also:
Adapt messaging to different audiences: sellers, buyers, agents, and B2B partners
Turn ideas, insights, or product topics into actionable content quickly
2. B2C & B2B Content Creation
Produce educational and inspiring content for a broad audience
Create more expert-level content for B2B stakeholders (agents, partners, real estate professionals)
Understand the business objectives behind each initiative (lead generation, activation, conversion, retention)
3. Activation & Distribution
Work closely with the Growth team to:
Adapt content into activation-ready formats (ads, emails, social, landing pages)
Optimize messaging for each channel
Contribute to the structuring of full campaigns (message → format → distribution)
4. Test-and-Learn & Performance Culture
Test different angles, formats, and messaging approaches
Track content performance (engagement, CTR, leads, conversions)
Iterate quickly: scale what works, stop what doesn’t
What We’re Looking For
Hard Skills
Excellent writing skills (clear, structured, impactful)
Comfortable across multiple formats: articles, scripts, emails, ads, webinars
Strong understanding of marketing fundamentals and funnel dynamics
Data-aware mindset (able to interpret performance without being an analyst)
Ability to produce quickly, efficiently, and with high quality
Soft Skills
Impact-driven, not ego-driven
Comfortable in a fast-moving, demanding environment
Curious, autonomous, and well-structured
Able to challenge a brief and propose stronger ideas
Comfortable operating between strategy and execution
Hiring Process
1. Introductory call (30 min)
A conversation about your background and motivations with Léa, Acquisition manager.
2. Written questions
A short written exercise to better understand your thinking and assess your approach to a concrete content challenge.
3. On-site interview (≈2 hours)
A deep dive into your skills and vision for the role with Julien (Brand Lead) and Constance (Growth Lead), followed by a meeting with one of Zefir’s founders.
4. Reference checks & final offer
Final feedback, reference calls, and if there’s a strong mutual fit an offer to join Zefir.
Benefits
Competitive salary: You can run your own simulation with our salary calculator.
BSPCE (Stock Options): Available for everyone, with monthly vesting after year one, over a 4-year period.
Healthcare plan: Full coverage with Alan for team members, their partners, and children.
Office in Le Peletier, Paris (9th arrondissement): With flexible remote work options.
Swile meal card: €11 per worked day.
Swile mobility card: €42/month to support sustainable transportation (metro, carpooling, biking…).
Team events: Monthly Mixers to connect and share good times, and quarterly All Hands to celebrate wins across the company.
Our Operating Principles
🏔️ Steep Mountains Are Steep: Setting ambitious goals and working hard to achieve them.
🌊 Ride Reality: Actively seeking challenges and thriving by adapting flexibly to changes.
🏀 Play for the Front of the Jersey: Prioritizing team success over individual recognition.
Application & Process
We welcome applications from anyone, regardless of background, gender, sexual orientation, religion, age, or experience. Our team values authenticity and diverse perspectives.
For all roles, our interview process emphasizes hands-on exercises, case studies, or discussions about specific examples of your previous work. We ensure objectives and expectations are clearly communicated at every step.