Growth Conversion
Who We Are
Zefir is building an AI-transaction layer for home sales in Europe, starting in France: an AI agent runs the entire sale and purchase journey end-to-end, orchestrating local brokers, portals, buyers, and documents.
Backed by over $55 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.
💥 Role Overview
As our Growth Conversion specialist, you’ll play a key role in Zefir’s exponential trajectory (x2.5-x3 YoY). Your mission: turn demand into pipeline and pipeline into revenue, through stellar funnel performance, automatic activation & personalized nurturing.
You’ll continuously optimize our website’s user journey and leverage automated, AI-powered CRM strategies to activate, nurture and re-engage our B2C clients (Sellers & Buyers).
This is a high-impact role, where you will directly impact growth at every step of the funnel, and help reshape the real estate experience at scale.
✅ Key Responsibilities
Maximize funnel performance
Increase conversion rates: Drive higher conversion from website visitors to qualified leads by optimizing the user journey.
Track, test, and optimize: Continuously monitor funnel performance, conduct A/B tests, and apply data-driven insights to improve conversion at every stage, collaborating closely with Product, Growth acquisition, and Sales teams.
Activate and nurture leads through CRM automation
Engage non-converting leads: Design and implement automated CRM campaigns to re-engage leads who didn’t convert on the website and guide them to book qualification calls with sales.
Build multi-channel re-engagement campaigns: Develop long-term CRM campaigns to nurture leads, ensuring we stay top-of-mind and maximize the share of business coming from re-engaged contacts.
Develop customer insights & analytics to boost conversion
Leverage data for insights: Analyze existing funnel data and gather customer insights to build dynamic personas and fine-tune the funnel and messaging for maximum conversion.
Create a reactivation score: Understand the triggers behind re-engagement & develop a scoring to capture those early signals of interest to ensure timely follow-ups when leads are ready to move forward with their project.
Leverage AI for scalable impact
Build personalized experiences at scale: Use persona segmentation and AI-driven personalization to create tailored experiences for each lead at every stage of the funnel.
Design impactful pre-purchase experiences: Implement automated workflows that deliver valuable content (e.g., free tools) before a lead even signs a mandate, fostering long-term engagement and consideration.
💜 What We’re Looking For
Experience: +5 years either in RevOps, Growth, conversion optimization or CRM automation. Track-record of driving significant business growth in a fast-paced & challenging environment by boosting conversion and revenue efficiency
Fluent in french and in english.
Builder mindset : You’re a self-starter with a hands-on approach, used to delivering measurable business impact. You love to build things from 0 to 1, experiment very quickly and autonomously, using no-code / low-code tools like Zapier, Webflow and AI agents
Extremely analytical : At ease with manipulating SQL queries, tracking and analyzing conversion data to continuously improve funnel performance. Strong experience with A/B testing, user behaviour analysis and web analytics tools (Google Analytics, Hotjar, Amplitude etc.)
Client-focused: Strong understanding of the key challenges at each stage of the customer journey. Skilled in persona segmentation and crafting persuasive content with tailored messaging for each client & each funnel stage. Familiar with leveraging AI for at-scale personalized content creation.
CRM automation skills (or strong appetite) : Hands-on experience managing CRM campaigns through automated workflows (experience with Customer.io is a plus)
Benefits
Competitive salary: You can run your own simulation with our salary calculator.
BSPCE (Stock Options): Available for everyone, with monthly vesting after year one, over a 4-year period.
Healthcare plan: Full coverage with Alan for team members, their partners, and children.
Office in Le Peletier, Paris (9th arrondissement): With flexible remote work options.
Swile meal card: €11 per worked day.
Swile mobility card: €42/month to support sustainable transportation (metro, carpooling, biking…).
Team events: Monthly Mixers to connect and share good times, and quarterly All Hands to celebrate wins across the company.
Our Operating Principles
🏔️ Steep Mountains Are Steep: Setting ambitious goals and working hard to achieve them.
🌊 Ride Reality: Actively seeking challenges and thriving by adapting flexibly to changes.
🏀 Play for the Front of the Jersey: Prioritizing team success over individual recognition.
Application & Process
We welcome applications from anyone, regardless of background, gender, sexual orientation, religion, age, or experience. Our team values authenticity and diverse perspectives.
For all roles, our interview process emphasizes hands-on exercises, case studies, or discussions about specific examples of your previous work. We ensure objectives and expectations are clearly communicated at every step.