Content Marketing Coordinator

About the Role

As the Content Marketing Coordinator, you’ll support the execution of the TABtouch content strategy, helping develop and deliver content that aligns with our brand tone, marketing objectives and responsible wagering commitments.

Reporting directly to the Wagering Content Manager, you’ll lead the planning, publishing and performance tracking across our digital channels, ensuring content is engaging, timely and speaks to our racing and sport audiences.

You’ll have the opportunity to develop your skills across content strategy, analytics, production workflows and cross‑functional campaign delivery. This role is ideal for someone who is organised, creative and eager to grow their content career in a dynamic environment.

Key Accountabilities

Channel Management & Content Execution

• Contribute to day‑to‑day content planning, scheduling, publishing and optimisation.
• Use in‑platform tools and scheduling systems (e.g. Hootsuite) to manage content across multiple channels and formats.
• Support production workflows, ensuring approvals and material deadlines are met.
• Implement and maintain community management protocols.
• Shape brand storytelling through short‑form video, memes, reels and other native formats.
• Ensure all content reflects the TABtouch tone of voice, brand values and responsible wagering messaging.

Analytics, Performance & Reporting

• Monitor and report on content performance using analytics tools.
• Use insights to refine content, improving engagement and conversion outcomes.
• Stay current with platform trends, content best practice and emerging social formats.

Qualifications

About You

• 2–4 years’ experience in content, social media or digital marketing roles.
• Strong written communication and attention to detail.
• A genuine passion for sport and racing, and an interest in audience‑first storytelling.
• Provide guidance and leadership to the Content Marketing Officer, helping maintain smooth workflows and consistent delivery.
• Experience using social scheduling and publishing tools (e.g. Hootsuite, Meta Business Suite).
• A solid understanding of social media platforms, formats and behaviours.
• Ability to work under pressure and meet deadlines in a fast‑paced environment.
• A proactive, collaborative and positive approach to teamwork.
• An understanding of (or willingness to learn) content governance, compliance and responsible wagering frameworks.
• Relevant tertiary qualifications in marketing, communications or similar (desirable).

Additional Information

What are you waiting for?

Apply now with your CV and cover letter telling us why you’re the perfect fit for this opportunity. 

For more information visit Careers at RWWA or contact us at TalentAcquisition@rwwa.com.au

As part of the recruitment process, you will be required to complete Pre-Employment screening, which will include two reference checks, police clearance and Australian Working Rights check. 

Additional benefits 

• Personal learning and development budget
• 17.5% loading on annual leave
• Health and wellness initiatives to support you inside and out
• Access to discounts at a wide range of retailers
• Reward and Recognition Program 

At Racing and Wagering WA, we recognise that we are strengthened by diversity of gender, thought, experience, and ethnicity. We are committed to providing a safe work environment and making reasonable adjustments in which everyone is included and treated fairly. 

We are an Equal Opportunity Employer and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.      

We are a 2025 Circle Back Initiative Employer - we commit to respond to every applicant

                               Applications close Wednesday 06th February 2026                   

About the Company

About Us 

The racing world is not just exciting, it brings communities together across the state. Racing and Wagering Western Australia (RWWA) is at the centre of this world and more than 24,000 people choose to join us in our quest to forge a sustainable future for racing in WA.  

As well as controlling thoroughbred, harness and greyhound racing in Western Australia, RWWA operates the TAB which has more than 300 off-course retail outlets, a call centre and online betting services. Our motto is Better Your Bet because increasing profits through Western Australia’s own TAB means better returns for the local racing sector and state-wide communities.   

Our business is unique, which means we can offer careers which are interesting, challenging and diverse. Our values are important to us so; to be successful, you’ll have to share them. We are honest, real and positive and we pride ourselves on achieving great outcomes for our customers. We work hard but have fun while we’re doing it.  Whatever your passion, our success is a team sport.