Coordinator, Social Media Production
$75k - $80k USD
UTA Entertainment & Culture Marketing (ECM) seeks a Coordinator to support the department’s Next Gen practice specifically around social media content creation. This role is internet-native and production-oriented, helping run high-volume short-form content across TikTok and Instagram while keeping teams aligned on priorities, timelines, and client expectations.
UTA ECM is a division of the leading global talent and entertainment company. UTA is a top entertainment marketing agency advising some of the world’s biggest brands, including Lionsgate, Disney, SC Johnson, Coach, Google, LinkedIn, and more. We are a team of passionate marketers and experts with varying backgrounds, who leverage entertainment to create and execute a range of marketing initiatives for clients, including talent procurement, social media content, film/tv integrations, studio/network co-marketing and promotional partnerships, content strategy, business acceleration, and more. The Next Gen Practice focuses on connecting brands with the next generation of consumers through research, insights, strategy, community building, and Gen Z resonant creative campaigns.
The salary range for this role is $75,000 to $80,000 commensurate with experience and skills.
What You Will Do
Be internet-native and translate culture into clear briefs, notes, and recommendations that clients and internal teams can take action on.
Support content planning and coordinate production for TikTok and Instagram, provide edit notes, and help keep content calendars moving.
Own creator operations: onboard editors and freelancers, manage deliverables, assign briefs.
Own editor and freelancer invoicing: collect invoices, validate against delivered assets, route approvals, track payment status, and flag discrepancies.
Support QC and content calendar readiness for every asset before it touches a client: captions, spelling, pacing, story clarity, audio, specs, naming conventions, and export settings.
Build a rolling pipeline of original content ideas per title and client, sourced from internet behavior and fandom patterns, not just trending content.
Actively scout and vet emerging editors and creators, and maintain a bench by style and genre.
Keep teams plugged into internet culture and creator trends by translating cultural moments into actionable recommendations on formats, hooks, and creator opportunities, plus supporting ongoing ideation for campaigns and social content.
Manage approvals and ensure deliverables meet UTA and brand standards by supporting QC and content calendars end to end.
Support client and internal communication by collaborating on agendas, keeping clients updated, and aligning teams on priorities, timelines, and expectations.
Own internal project management across accounts by managing timelines, dependencies, check-ins, and coordination across creative, social, and account support.
Track talent and production costs, keep budgets organized, and keep the Account Manager and Next Gen leadership informed on progress, risks, and wins.
What You Will Need
Up to 2-3 years of experience in account management or social media strategy, preferably at a creative, social media, or influencer agency.
Be completely plugged into social media, influencer, and entertainment culture.
Bachelor's degree strongly preferred
Experience coordinating high-volume content production, working with freelancers, and handling invoicing or vendor ops.
Fluency in short-form formats and specs across TikTok, Reels, and Shorts, with comfort giving clear edit notes.
High degree of motivation and initiative, the ability to demonstrate creative thinking and critical thinking, and the capacity to problem-solve independently.
Unmatched communication skills that put clients at ease and motivate internal team members
Impeccable organizational and time management skills and strong attention to detail.
Ability to navigate an organization and operate in an incredibly fast-paced, multifaceted environment.
The ability to see and communicate the big picture innovatively and identify opportunities based on current and future trends
Ability to communicate and present ideas, strategy, insights, and talent recommendations
Proficient knowledge of Discord, Monday.com, Airtable, Asana, Microsoft Outlook, Word, Excel, and PowerPoint is a must
Genuine love of entertainment, film, TV, and fandom culture, with the ability to turn that knowledge into better creative choices.
What You Will Get
The unique and exciting opportunity to work at one of a leading global entertainment companies
Access to the tools, leadership, and resources you will need to create and drive a center of excellence
The opportunity to do the best work of your career
Work in an inclusive and diverse company culture
Competitive programs to support your well-being
Experience working in a collaborative environment with room to grow
About UTA
UTA unites ideas, opportunities, and talent. The company represents some of the world's most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers, and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York, and London.
For more information: https://www.unitedtalent.com/about/
UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers.