Country Manager Bulgaria
Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.
We’re strengthening our presence across Bulgaria and seeking a Country Manager with proven iGaming or Betting experience to drive our growth strategy in these dynamic markets.
📍 Location: Sofia, Bulgaria
💼 Full-time: iGaming Industry
🌍 Market: Bulgaria
🗣 Languages: Native Bulgarian speaker, fluent in English
What you’ll do
- Own full P&L responsibility and define a clear growth roadmap for Bulgaria.
- Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
- Adapt global brand, product, and acquisition strategies to local market dynamics and player behaviour.
- Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximize growth potential.
- Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty.
- Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics.
- Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.
What we’re looking for
- 2+ years in iGaming or betting. Preferably on the operator side.
- 1+ year in a Country Manager position in iGaming
- Strong commercial mindset: proven record of scaling revenues and building profitable growth strategies.
- Deep understanding of Bulgaria player profiles, competitive landscape, and marketing channels.
- Native Bulgarian speaker, fluent in English outstanding stakeholder management and leadership skills.
Reshape marketing with us. Let’s work!
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