Creative and Content Lead
ABOUT AVANT ARTE
Avant Arte is a curated platform connecting the world’s leading artists and public arts institutions with a new generation of enthusiasts, collectors and patrons. In collaboration with the most exciting contemporary artists such as Ai Weiwei, Mickalene Thomas, Maurizio Cattelan and Jenny Holzer, Avant Arte creates limited editions of the highest quality, from prints and sculptures to digital works.
With a global community of over 4 million collectors and art enthusiasts, Avant Arte reflects the growing energy and curiosity of a generation transforming how art is discovered, collected, and supported. Together with leading museums and institutions, such as LACMA, the Contemporary Art Society and the Guggenheim, Avant Arte develops fundraising collaborations that strengthen public access to art and engage the new generation of patrons who will shape its future. Make-Ready, our North London print studio, is the largest fine art silkscreen printmaker in the world.
Avant Arte’s mission is to make discovering and collecting art more accessible, connecting artists, institutions and audiences in meaningful ways that expand art’s reach and impact.
OUR CULTURE
We’re a small team with really big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful.
We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements.
We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. We were shortlisted for Women in Tech’s Best Employer - Small Company and Best Benefits, and Otta’s top 100 startups to work at.
WHAT WE NEED
Avant Arte’s content and marketing has a reputation as among the most innovative and high-quality of any in the art world, and is an extension of the brand's mission to make collecting art more accessible.
The Creative and Content Lead plays a central role in the delivery of this, managing a content team of creatives and practitioners in the creation of cut-through content that tells the story of each and every artwork we release.
With access to some of the world’s biggest artists and a mandate for creative excellence, this is a role of unusual breadth and creative opportunity. The role will suit someone excited by the idea of both leading a team but also leading by example - providing direction and guidance at times, while remaining hands-on in delivery at others.
Core responsibilities include:
Content creation and direction
Leading a team of Creatives and Writers, in the creation of content that continues to define the category in which we operate.
Overseeing all content creation, with a primary focus on edition launch campaigns. Sometimes, this will involve taking direct responsibility for content creation, while other times it will involve providing creative direction to the content created by other creatives.
Coming up with and pitching innovative content ideas (such as this or this) to both artists and their teams and to institutional partners.
Driving our creative storytelling across social channels, particularly Instagram, with the goal of setting the benchmark for art storytelling on the platform.
Ensuring consistency and quality in every piece of content we put out, from on-site product photography, edition and artist pages, and articles to content for social (organic and paid), email, and other channels.
Providing ongoing direction to the in house photographer on edition documentation
Creating and maintaining guidelines and templates that facilitate content creation for the rest of the team
Ensuring high-quality, on-brand writing across all touch points, managing the writer and leading by example with your own copy
2. Project and team management
Managing the workload of the content team, ensuring work is well distributed and projects correctly resourced.
Working closely with the production lead to manage the content production budget, making sure it’s appropriately allocated and ensuring excellent value for money.
Working closely with the wider organisation to manage the ongoing pipeline of projects, prioritising where necessary.
3. Strategic Planning & Improvement
Maintaining a content strategy that underpins the delivery of impactful content with strong ROI.
Responding to data on performance to continually improve the efficacy of our content.
Work closely with the marketing team to determine content requirements for releases.
Acting as the guardian of the Avant Arte brand, defining when and how it’s most impactfully expressed
The main skills we’re looking for are:
You will be an inspiring team leader with excellent project management skills.
You’ll be a strong art director and writer.
You will have a proven track record for developing content strategies leading teams that deliver outstanding content across multiple content types - and be able to talk about how and why content works, along with articulating a clear ROI.
You will be experienced in working for a digital business where content needs to deliver on a tangible sales agenda without compromising on brand TOV.
You will be experienced in managing teams delivering multiple projects using internal and external resources - streamlining processes as you go, within your own team and the broader business.
You will have experience managing budgets and aligning content ROI against your own and the business priorities of different departments.
You will be able to inspire people across departments about the potential of what we can achieve with our content.
You will thrive in a fast-moving environment.
We think you’ll probably have:
Strong experience working in creative and content for a top culture, tech or fashion brand, publisher, high-growth start-up or agency.
Don’t meet every single requirement? Avant Arte is dedicated to building a diverse, inclusive and authentic team so we encourage you to apply anyway. You may be just the right candidate for this or other roles.
BENEFITS INCLUDE:
Generous equity allowance
Private Healthcare (UK)
Enhanced pension contributions and parental leave policies
29 days of holiday (including Christmas closure)
L&D budget of €1000 per year per employee
Regular company socials
Art loan scheme for employees