CRM Executive
CRM EXECUTIVE. HYBRID REMOTE. LONDON (WEST END). ££COMPETITIVE.
AKT (pronounced “act”) is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life.
In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name.
To this day, every new AKT product is put through its paces by London’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.
About The Role:
As CRM Executive you will support Campaign deployment and database maintenance; focused on the execution and delivery of day-to-day communications. You will support the Senior CRM Executive and work under the Head of Acquisition & Retention to execute and deliver CRM activity. Based in the UK, working in an agile format with travel to London office team days and other events as required. Customers will be in the UK, US, ANZ and EU.
Requirements
- Campaign Execution: Building and sending email, SMS, and push notification campaigns for single campaigns or journeys.
- Content Creation: Writing campaign copy and briefing creative assets to design teams based on clear briefs and defined objectives.
- Database Management: Basic segmentation of the customer database for targeted sends using predefined rules.
- Compliance: Ensuring data integrity and compliance with regulations like GDPR.
- Technical Execution: Utilizing CRM platforms for building and sending campaigns across email, push, and SMS.
- Testing & Personalisation: Applying A/B testing fundamentals and basic personalisation to campaigns.
- Reporting: Tracking and reporting on open rates, CTR, and conversions through effective navigation of dashboards.
- Prioritisation: Managing execution prioritisation and minor audience refinements for individual campaigns.
About You:
- Hands-on experience with CRM platforms and building/sending campaigns (Email, SMS, Push)
- Proficiency in writing campaign copy and briefing creative assets
- Strong understanding of GDPR and data integrity compliance
- Experience working with known audiences and predefined channels
- Understanding of A/B testing fundamentals and campaign reporting (Open rates, CTR, etc.)
- Ability to perform basic audience segmentation and personalisation
- Knowledge of customer lifecycle stages and dashboard navigation
- Experience in the beauty or e-commerce industry (not essential)
Benefits
Backstage Perks:
- Make a real impact on our next act by joining AKT at an exciting stage of growth, following our recent USA, Australia and New Zealand launches.
- Flexible working: work from home, at our Oxford Circus office (which comes with gym access), or in co-working spaces across the UK. We’ll reimburse you if you prefer a co-working space over working from home.
- Monthly team days in London to connect with the AKT ensemble.
- Be part of a collective of creatives where the arts underpin everything we do.
- A funny, kind, and inclusive work environment — we are banter, but we get sh*t done.
- Allowance for products to give you the confidence to step onto the stage and perform.
- Intervals encouraged: 36 days holiday, including bank holidays (pro-rata for part-time roles)
- Pension contribution matching via salary sacrifice up to 5% of your salary.
Everybody is welcome
AKT London is for everyone. We believe that an inclusive work environment and a diverse, empowered team are key to achieving our mission. Our products are gender free and built for every BODY to help give them the confidence to step onto their stage – whatever that may be – and PERFORM. Our work environment is no different.
AKT London is an equal opportunity employer. We do not discriminate on the basis of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. With our Founders belonging to a minority community, we commit to difference and diversity from the beginning, and we know what a rich and creative work environment can cultivate. Anybody and everybody, to whoever is reading: we welcome you!
If you're a driven and hungry professional with a passion for beauty and sustainability, and you're ready to make a significant impact in a fast-growing start-up, we'd love to hear from you. Join us in redefining personal care while looking after our planet!